Autotrader.com's Advertising Specifications

Adaptive Ad Tile - Branded Showcase
Note: Custom Ad Solution

Last updated: February 2, 2026

Description

The Adaptive Ad Tile – Branded Showcase Standard is a custom integrated placement prominently located in line with classified search results. It offers creative messaging flexibility such as highlighting vehicle features, vehicle launch messages, or current offers on different tabs. The ad placements are aligned with listings and garner strong consumer engagement. Generate awareness for your vehicle or brand with the Adaptive Ad Tile – Branded Showcase.

Media Specifications

Pages Classified Search Results Page (SRP)
Duration Any
Share of Voice Exclusive Sponsorship; 100% of impressions
Standard, Non-exclusive: less than 100% of available impressions
Geography National
DMA
Ad Serving Site served
Lead Time 5 business days
Device Desktop
Tablet
Mobile
Dimensions

Custom
Frequency Capping

No frequency capping
Additional Notes

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive, including website data and user behavioral data, without the prior written consent of Cox Automotive.
Detailed Specifications

Adaptive Ad Tile - Branded Showcase

Deliverable Specifications

TABS:

  • Two (2) tabs min, three (3) tabs max

 HEADER COPY:

  •  30 characters max, including spaces

 BODY COPY:

  • 146 characters max, including spaces

 CALL-TO-ACTION (CTA) COPY:

  • 16 characters max, including spaces

  OEM DISCLAIMER (Optional):

  • Disclaimer Text: 45 characters max, including spaces
  • Disclaimer CTA: 16 characters max, including spaces
  • Disclaimer Overlay Text: 1000 characters max, including spaces

 IMAGE:

  • Jelly Image: 3/4 right-facing preferred, high resolution 350×200 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing
  • Lifestyle Image: 350×200, high-resolution, JPG; or high resolution 1920×1080 JPG for internal resizing

 LOGO:

  • Vertical: High resolution 70×40 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing; Positive logo (for use on light backgrounds)
  • Horizontal: High resolution 90×35 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing; Positive logo (for use on light backgrounds)

TAGS:

  • One impression tag
  • One click tag for each CTA: Redirects to OEM site