Autotrader.com’s Advertising Specifications

EV Savings Calculator
Note: Custom Ad Solution

Last updated: September 25, 2024

Description

The EV Savings Calculator is a native creative that provides the EV shopper an estimated cost savings of a featured EV model based on the number of miles driven annually, national average cost of gas, and national average cost for electricity. The EV Savings calculator animates through three savings scenarios: 10k, 12k, and 15k miles per year.

Media Specifications

Pages All pages with applicable IAB size
Duration Any
Share of Voice Exclusive Sponsorship; 100% of impressions
Standard, Non-exclusive: less than 100% of available impressions
Geography National
DMA
Ad Serving Site served
Lead Time 5 business days
Device Desktop
Tablet
Mobile
Dimenisons

300×250
Frequency Capping

No frequency capping
Additional Notes

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive, including website data and user behavioral data, without the prior written consent of Cox Automotive.
Detailed Specifications

EV Savings Calculator

Deliverable Specifications

YEAR, MAKE, MODEL COPY:

  • 40 characters max, including spaces

MPGe:

  • Combined MPGe

 CALL-TO-ACTION (CTA) COPY:

  • Default copy: Explore More
  • 21 characters max, including spaces

 CALL-TO-ACTION (CTA) COLOR (Optional):

  • Default Hex: Gradient Orange

 IMAGE:

  • Jelly Image: 3/4 left-facing preferred, high resolution 170×80 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing

 LOGO:

  • High resolution 70×40 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing; Positive logo (for use on light backgrounds)

 TAGS:

  • One impression tag
  • One click tag: Redirects to OEM site