KBB.com's Advertising Specifications

Best Category Sponsorship
Note: Custom Ad Solution

Last updated: November 21, 2025

Description

Increase brand visibility and brand recognition by showcasing a vehicle’s unique features and benefits within a targeted vehicle segment. Grow market share and consideration​ with exclusive SOV of a KBB Best Category Sponsorship. Categories available are Best Cars, Best SUVs, Best Trucks, Best Minivans, Best EVs, and Best Hybrids. *Homepage sponsorship is exclusive to one advertiser per month.

Media Specifications

Pages Homepage
Category SLPs
Duration 1 month
Share of Voice Exclusive Sponsorship; 100% of impressions
Geography National
Ad Serving Site served
Lead Time 10 business days
Device Desktop
Tablet
Mobile
Dimensions

Custom
Frequency Capping

No frequency capping
Additional Notes

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive including website data and user behavioral data, without the prior written consent of Cox Automotive.
Detailed Specifications

Best Category Sponsorship

Deliverable Specifications

CATEGORY OPTIONS:

  • One (1) category per sponsorship
  • Category options:
    • Best Cars
    • Best SUVs
    • Best Trucks
    • Best Minvans
    • Best EVs
    • Best Hybrids

YEAR, MAKE, MODEL/TILE COPY:

  • 23 characters max, including spaces

TAB COPY:

  • Default is Make name; 23 characters max, including spaces

VEHICLE IMAGE:

  • Jelly Image: 3/4 right-facing preferred, high resolution 940×536 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing

 LOGO:

  • High resolution 210×120 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing; Positive logo (for use on light backgrounds)
  • High resolution 270×105 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing; Positive logo (for use on light backgrounds)

 TAGS:

  • One impression tag
  • Click Tracker (Optional) – Up to three (3); Homepage tile; SLP tile; SLP tab