Autotrader.com’s Advertising Specifications

Certified Pre-Owned (CPO) Advantage
Note: Custom Ad Solution

Last updated: April 9, 2024

Description

Certified Pre-Owned (CPO) Advantage contextually promotes the benefits of buying certified pre-owned through an enhanced creative experience showcased on Autotrader.com certified and used vehicle details pages. The custom native 300×250 features certified inventory and drives the user to the Certified Pre-Owned Advantage landing page that is branded with an OEM lifestyle image and content. A comparison chart displaying a used vehicle in the first position followed by certified vehicles allows the user to evaluate used and certified pre-owned vehicles. When listings are not available a backup CPO creative directs the user to the landing page.

Media Specifications

Pages Vehicle Details Page (VDP)
CPO Advantage Landing Page
Duration Any
Share of Voice Exclusive Sponsorship; 100% of impressions
Geography National
Ad Serving Site served
Lead Time 5 business days
Device Desktop
Tablet
Mobile
Dimensions

300×250 – Entry Point
Custom – Landing Page
Frequency Capping

No frequency capping
Additional Notes

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive, including website data and user behavioral data, without the prior written consent of Cox Automotive.
Detailed Specifications

Certified Pre-Owned (CPO) Advantage

Deliverable Specifications

HEADER COPY:

  • Landing Page Hero: 22 characters max, including spaces; 2 lines max
  • Landing Page Compare: 40 characters max, including spaces; 2 lines max
  • Recommend content related to certified program or vehicle(s) due to nature of the product

SUBHEADER COPY:

  • Landing Page Hero: 95 characters max, including spaces; 2 lines max
  • Landing Page Compare: 115 characters max, including spaces; 4 lines max

 CALL-TO-ACTION (CTA) COPY:

  • Landing Page: 10 characters max, including spaces
  • 300×250 Entry Point: 10 characters max, including spaces
  • Default copy: Shop Now

 DISCLAIMER COPY (Optional):

  • 105 characters max, including spaces

IMAGE:

  • Landing Page Hero – Lifestyle Image: High resolution 1734×440 (Safe zone 570×250); layered PSD preferred, JPG, PNG, or TIFF acceptable

LOGO:

  • High resolution 220×80 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing; Negative logo (for use on dark backgrounds)

300×250 ENTRY POINT IMAGE HOVER HEX (Optional):

  • Hex code
  • Default hex: #00095B – Very Dark Blue

TAGS:

  • One impression tag
  • One click tag for each CTA, 300×250 Entry Point logo: Redirects to OEM site