HEADER COPY:
- Landing Page Hero: 22 characters per line, including spaces; 2 lines max
- Landing Page Compare Section: 21 characters max, including spaces
- Recommend featuring content related to certified program or vehicle(s) due to the nature of the product offering
SUB-HEADER COPY:
- Landing Page Hero: 42 characters per line, including spaces; 2 lines max
- Landing Page Compare Section: 30 characters max, including spaces
- Recommend featuring content related to certified program or vehicle(s) due to the nature of the product offering
CALL-TO-ACTION (CTA) COPY:
300×250 Entry Point
- 10 characters max, including spaces
- Default copy: Shop Now
Landing Page
- 20 characters max, including spaces
IMAGE:
- Landing Page Lifestyle Image: High resolution 1734×440; layered PSD preferred, JPG or PNG acceptable
- Recommend featuring images related to certified program or vehicle(s) due to the nature of the product offering
LOGO:
300×250 Entry Point
- Horizontal: High resolution 130×39 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing
Landing Page
- Horizontal: High resolution 220×65 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing
ENTRY POINT HOVER HEX
- Provide HEX code
- Default code: #e85b00 – Autotrader
TAGS:
- One impression tag
- One click tag: Redirects to OEM site