Autotrader.com’s Advertising Specifications

Dynamic Creative - Brand Message
Note: Custom Ad Solution

Last updated: January 23, 2024

Description

A customizable creative with dynamic elements designed for upper funnel tactics such as branding for individual dealers or showcasing a regional sales event.

Media Specifications

Pages All pages with applicable IAB size(s)
Duration Any
Share of Voice Exclusive Sponsorship; 100% of impressions
Standard, Non-exclusive: less than 100% of available impressions
Geography National
DMA
Ad Serving Site served
Lead Time 5 business days
Device Desktop
Tablet
Mobile
Dimensions

728×90
300×250
Frequency Capping

No frequency capping
Additional Notes

Maximum of three (3) messaging versions at launch. Optimizations and/or revisions to creative allowed at 45 days post launch.

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive including website data and user behavioral data, without the prior written consent of Cox Automotive.
Detailed Specifications

Dynamic Creative - Brand Message

Deliverable Specifications

HEADER COPY:

  • 32 characters max, including spaces

SUB-HEADER COPY:

  • 75 characters max, including spaces

REGIONAL COPY (Optional):

  • 25 characters max, including spaces

CALL-TO-ACTION (CTA) COPY:

  • 20 characters max, including spaces

IMAGE:

  • 300×250 – MREC
    Jelly Image: 3/4 left-facing preferred, high resolution 206×100 PNG on transparent background; or high resolution 1920×1080 PNG
    Lifestyle Image: 206×100, high-resolution, JPG; or high resolution 1920×1080 JPG for internal resizing
  • 728×90 – Leaderboard
    Jelly Image: 3/4 left-facing preferred, high resolution 180×90 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing
    Lifestyle Image: 180×90, high-resolution, JPG; or high resolution 1920×1080 JPG for internal resizing

LOGO:

  • Vertical: High resolution 70×40 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing; Positive logo (for use on light backgrounds)
  • Horizontal: High resolution 90×35 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing; Positive logo (for use on light backgrounds)

CUSTOMIZATION OPTIONS:

  • Header Copy Message
  • Sub-Header Copy Message
  • Vehicle Image
  • Logo Image
  • Call-To-Action (CTA) Message
  • Call-To-Action (CTA) Color (Default Hex: #006BC2#0799F8 Blue)
  • Call-To-Action (CTA) Font Color (Default Hex: #FFFFFF White)

TAGS:

  • One impression tag
  • Up to three click tags: Redirects to OEM site; vehicle image, logo and CTA