Autotrader.com’s Advertising Specifications

Dynamic Creative - Smart Compare
Note: Custom Ad Solution

Last updated: February 8, 2023

Description

A customizable native creative with dynamic elements that compares the sponsored model to the user’s searched competitor vehicle on KBB.com pages and only displays the sponsored model’s winning data points*: KBB Expert Rating, Horsepower, Fuel Economy/Electric Range, or Towing/Payload Capacity. *Based on comparison outcomes.

Media Specifications

PagesNew car sub-category pages with applicable IAB size(s)
User Predictive Insight pages
DurationAny
Share of VoiceCAMP 360
GeographyNational
DMA
Ad ServingSite served
Lead Time15 business days
Device

Desktop
Tablet
Mobile – 300×250 only

Dimensions

728×90
300×250

Frequency Capping

No frequency capping

Additional Notes

Maximum of three (3) messaging versions at launch. Optimizations and/or revisions to creative allowed at 45 days post launch.

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive including website data and user behavioral data, without the prior written consent of Cox Automotive.

Detailed Specifications

Dynamic Creative - Smart Compare

Deliverable Specifications

OEM REGIONAL DEALER NAME:

  • 35 characters max, including spaces

CALL-TO-ACTION (CTA) COPY:

  • 16 characters max, including spaces

DISCLAIMER COPY (Optional):

  • No character limit

VEHICLE IMAGE:

  • Jelly Image: 3/4 right-facing preferred, high resolution 480×240 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing

LOGO:

  • Vertical: High resolution 210×120 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing
  • Horizontal: High resolution 270×105 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing

CUSTOMIZATION OPTIONS:

  • Vehicle Image
  • Logo Image
  • Call-To-Action (CTA) Color (Default Hex: #006BC2 Blue)
  • Call-To-Action (CTA) Font Color (Default Hex: #FFFFFF White)
  • Call-To-Action (CTA) Message

TAGS:

  • One impression tag (Optional)
  • One click tag (Optional): Redirects to OEM site; logo shares CTA click tag
  • One click tag (Optional): Redirects to internal KBB.com URL, provided by Cox Automotive
  • OEM site URL (Required if click tag not provided); logo shares CTA OEM site URL
  • One click tracker (Optional): Tracks OEM site URL; logo shares CTA click tracker
  • One click tracker (Optional): Tracks internal KBB.com URL