Autotrader.com’s Advertising Specifications

Dynamic Creative - Smart Compare
Note: Custom Ad Solution

Last updated: July 25, 2024

Description

A customizable native creative with dynamic elements that compares the sponsored model to the user’s searched competitor vehicle on KBB.com pages and only displays the sponsored model’s winning data points*, including KBB Expert Rating, Horsepower, Fuel Economy/Electric Range, Towing/Payload Capacity plus more. *Based on comparison outcomes.

Media Specifications

Pages All pages with applicable IAB size(s)
Duration Any
Share of Voice Exclusive Sponsorship; 100% of impressions
Standard, Non-exclusive: less than 100% of available impressions
Geography National
DMA
Ad Serving Site served
Lead Time 5 business days
Device Desktop
Tablet
Mobile
Dimensions

728×90
300×250
Frequency Capping

No frequency capping
Additional Notes

Maximum of three (3) messaging versions at launch. Optimizations and/or revisions to creative allowed at 45 days post launch.

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive including website data and user behavioral data, without the prior written consent of Cox Automotive.
Detailed Specifications

Dynamic Creative - Smart Compare

Deliverable Specifications

CALL-TO-ACTION (CTA) COPY:

  • 20 characters max, including spaces

VEHICLE IMAGE:

  • Jelly Image: 3/4 left-facing preferred, high resolution 260×90 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing
  • 728×90 – 170×78
  • 300×250 – 260×90

LOGO:

  • High resolution 96×40 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing; Positive logo (for use on light backgrounds)

OEM STATIC BANNER (Optional):  

  • PNG, JPG
  • 728×90 – 100KB max file size
  • 300×250 – 150KB max file size

CUSTOMIZATION OPTIONS:

  • Vehicle Image
  • Logo Image
  • Call-To-Action (CTA) Message
  • Call-To-Action (CTA) Color (Default Hex: #006BC2 Blue)
  • Call-To-Action (CTA) Font Color (Default Hex: #FFFFFF White)

TAGS:

  • One impression tag
  • Up to two click tags: Redirect to OEM site; logo and CTA
  • One click tracker (Optional): Tracks internal KBB.com URL