KBB.com's Advertising Specifications

Enhanced From the Manufacturer
Note: Custom Ad Solution

Last updated: March 5, 2026

Description

Merchandise the KBB.com shopping experience by integrating brand messaging and imagery right into the research experience with the Enhanced From the Manufacturer. Highlight unique model features in different panels and showcase more robust brand imagery and a video asset on the Year, Make, Model page.

Media Specifications

Pages New/Used Year, Make, Model Page (YMM)
Duration Any
Share of Voice Exclusive Sponsorship; 100% of impressions
Standard, Non-exclusive: less than 100% of available impressions
Geography National
DMA
Ad Serving Site served
Lead Time 7 business days
Device Desktop
Tablet
Mobile
Dimensions

Custom
Frequency Capping

No frequency capping
Additional Notes

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive, including website data and user behavioral data, without the prior written consent of Cox Automotive.
Detailed Specifications

Enhanced From the Manufacturer

Deliverable Specifications

PANELS:

  • One (1) panel min, four (4) panels max

YEAR, MAKE, MODEL COPY:

  • 24 characters max, including spaces 

HEADER COPY:

  • 44 characters max, including spaces

COPY:

  • 168 characters max, including spaces

CALL-TO-ACTION (CTA) COPY:

  • 16 characters max, including spaces

DISCLAIMER COPY (Optional):

  • Disclaimer CTA Text: 20 characters max, including spaces. (Launches disclaimer overlay)
  • Disclaimer Overlay Text: 1000 characters max, including spaces

IMAGE:

  • Lifestyle and Interior/Exterior Images: High resolution 1920×1080 JPG, 16:9 aspect ratio; one image per panel

LOGO:

  • Vertical: High resolution 70×40 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing; Negative logo (for use on dark backgrounds)
  • Horizontal: High resolution 90×35 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing; Negative logo (for use on dark backgrounds)

VIDEO (Optional):

  • Featured on first panel
  • Video file format: MP4 or MOV
  • Length of video: Up to 30 seconds
  • 1GB max file size

 

TAGS:

  • One impression tag
  • One click tag for each CTA: Redirects to OEM site