KBB.com’s Advertising Specifications

Half Page 300x600
Note: Standard IAB

Last updated: May 11, 2023

Description

The Half Page 300×600 is a third party standard IAB ad that provides a large and prominent on page brand message.

Media Specifications

PagesAll pages with applicable IAB size
DurationAny
Share of VoiceCAMP 360
GeographyDMA
National
Ad ServingThird Party
Lead Time3 business days
DeviceDesktop
Tablet
Dimensions

300×600

Frequency Capping

No frequency capping

 

Additional Notes

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive, including website data and user behavioral data, without the prior written consent of Cox Automotive.

Detailed Specifications

Half Page 300x600

Deliverable Specifications

STATIC BANNER OPTION:

  • PNG, JPG
  • 250KB max file size

RICH MEDIA BANNER OPTION:

  • HTML5, JavaScript
  • Animation: 3 loops max; 15 seconds max
  • Initial load: 250KB max file size
  • Sub-load: 500KB max file size

VIDEO:

  • Length of video: Up to 15 seconds
  • 1.1MB max file size
  • User initiated audio and video required
  • Stop, start and mute/volume controls required

TAGS:

  • Third party ad tag