KBB.com’s Advertising Specifications

Homepage Hero
Note: Custom Ad Solution

Last updated: February 8, 2023

Description

Located at the top of KBB’s most trafficked page, the Homepage Hero ad unit gives advertisers a prime opportunity to reach a large in-market audience immediately.

This “can’t-miss” placement remains in a persistent location directly adjacent to the site’s primary navigation, ensuring focus on your brand. Plus it’s built to look native, creating the look and feel of natural content.

In addition, this cross-platform unit automatically adapts to the visitor’s screen size, creating a seamless experience across desktop, tablet and smartphone, increasing awareness of your message across all devices.

Media Specifications

Pages Homepage
Duration 1 week (Wed-Tue)
Share of Voice Sponsorship, Exclusive: 100% of impressions
Geography National
Lead Time 10 business days
Device Desktop
Tablet
Mobile
Frequency Capping

No frequency capping
Additional Notes

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive, including website data and user behavioral data, without the prior written consent of Cox Automotive.
Detailed Specifications

Homepage Hero

Deliverable Specifications

  • 1280×436 (Lifestyle image with vehicle adjusts to render across devices)
  • Vehicle image safe zones*
    • Desktop-focus safe zone: main safe zone is 600×323
    • Tablet-optimized suggested safe zone is 346×264
  • Jelly Bean Mobile Vehicle Image: 140×70 transparent background right-facing
  • Right-facing angle car image for all viewports
  • File format: High resolution PNG, file weight 120kb max
  • Year, Make, Model (Year Optional)
  • CTA copy is limited to: CTA copy: 11 characters maximum, choice of black or white
  • NO website or website imagery is allowed in hero
  • Client/brand logos must be smaller than the KBB.com logo (110×30)

* Safe zone implies that imagery will not be covered when scaled to accommodate smaller screen sizes. Right align content and adhere to safe zone to ensure your image is seen on desktop and tablet viewports.

 
Detailed Specifications

Homepage Hero

Desktop Specific Deliverable Specifications

  • 1280×436 (Lifestyle image with vehicle adjusts to render across devices)
  • Vehicle image safe zones*
    • Desktop-focus safe zone: main safe zone is 600×323
 
Detailed Specifications

Homepage Desktop Hero Safe Zone Visual Example

Safe Zone Desktop Deliverable Specifications

  • 1280×436 (Lifestyle image with vehicle adjusts to render across devices)
  • Vehicle image safe zones*
    • Desktop-focus safe zone: main safe zone is 600×323
 
Detailed Specifications

Homepage Mobile Hero Visual Example

Homepage Mobile With Jelly Bean

  • 1280×436 (Lifestyle image with vehicle adjusts to render across devices)
  • Jelly Bean Mobile Vehicle Image: 140×70 transparent background left-facing
  • Right-facing angle car image for all viewports
  • File format: High resolution PNG, file weight 120kb max
  • Year, Make, Model (Year Optional)
  • Call-t0-action (CTA) copy is limited to: CTA copy: 11 characters maximum, choice of black or white
  • NO website or website imagery is allowed in hero