KBB.com’s Advertising Specifications

Homepage Hero NEND
Note: Custom Ad Solution

Last updated: February 8, 2023

Description

Newly available to our near-endemic clients. Located at the top of KBB’s most trafficked page, the Homepage Hero Near-Endemic ad unit gives advertisers a prime opportunity to reach a large in-market audience immediately.

This “can’t-miss” placement remains in a persistent location directly adjacent to the site’s primary navigation, ensuring focus on your brand. Plus it’s built to look native, creating the look and feel of natural content.

In addition, this cross-platform unit automatically adapts to the visitor’s screen size, creating a seamless experience across desktop, tablet and smartphone, increasing awareness of your message across all devices.

Media Specifications

Pages Homepage
Duration 1 week (Wed-Tue)
Share of Voice Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Site served
Lead Time 10 business days
Device Desktop
Tablet
Mobile
Frequency Capping

No frequency capping
Detailed Specifications

Homepage Hero Near Endemic (Desktop/Tablet/Mobile)

CREATIVE

  • Image size is 1280×436 (Lifestyle image with vehicle adjusts to render across devices)
  • Vehicle image must be placed within safe zones*
    • Desktop-focus safe zone: main safe zone is 600×323
    • Tablet-optimized suggested safe zone is 346×264
  • Jelly Bean Mobile Vehicle Image: 140×70 transparent background
  • Right-facing car image used for all viewports
  • File format: High-resolution PNG, file weight 120 KB Max
  • Year, Make, Model (Year Optional)
  • Call to action (CTA) button spec is limited to: choice of black or white
  • NO website or website imagery is allowed in hero
  • Client/brand logos must be smaller than the KBB.com logo (110×30)

* Safe zone implies that imagery will not be covered when scaled to accommodate smaller screen sizes. Right-align content and adhere to safe zone to ensure your image is seen on desktop and tablet viewports (specific pixel dimensions are noted for the main and tablet optimized views).

 
Detailed Specifications

Homepage Hero Near Endemic Desktop Image/Copy Deliverable Specifications

Image/Copy Requirements

Desktop Details

1. Image – .png | right-facing image (only for vehicles) | safe zone 600×323 (desktop), suggested safe zone tablet optimized 346×264
2. Copy – character count 20 max

Mobile Details

1. Image – .png | right-facing image (vehicles only) | safe area 206×106
2. Copy – character count 20 max

 
Detailed Specifications

Homepage Hero Mobile Visual Example

Homepage Mobile With Jelly Bean

  • 1280×436 (Lifestyle image with vehicle adjusts to render across devices)
  • Jelly Bean Mobile Vehicle Image: 140×70 transparent background right-facing
  • Right-facing angle car image for all viewports
  • File format: High resolution PNG, file weight 120kb max
  • Year, Make, Model (Year Optional)
  • Call-t0-action (CTA) copy is limited to: choice of black or white
  • NO website or website imagery is allowed in hero