KBB.com’s Advertising Specifications

KBB Award Tower 300x600
Note: Custom Ad Solution

Last updated: January 5, 2024

Description

Influence car shoppers with a tout of OEM’s brand wins for KBB.com’s Brand Image, Best Resale Value, Best Buy, and 5 Year Cost to Own Awards. The KBB Award Tower 300×600 features KBB.com’s award badge and showcases the winning model(s) by leveraging content from KBB.com Editors.

Media Specifications

Pages All pages with applicable IAB size
Duration Any
Share of Voice Exclusive Sponsorship; 100% of impressions
Standard, Non-exclusive: less than 100% of available impressions
Geography National
DMA
Ad Serving Site served
Lead Time 5 business days
Device Desktop
Tablet
Mobile
Dimensions

300×600
Frequency Capping

No frequency capping
Additional Notes

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive, including website data and user behavioral data, without the prior written consent of Cox Automotive.
Detailed Specifications

KBB Award Tower 300x600

Deliverable Specifications

YEAR, MAKE, MODEL COPY:

  • 44 characters max, including spaces

CALL-TO-ACTION (CTA) COPY:

  • 18 characters max, including spaces
  • KBB.com CTA Default copy: See the Winners
  • OEM CTA Default copy: Shop Now

DISCLAIMER COPY (Optional):

  • Disclaimer CTA: 20 characters max, including spaces
  • Disclaimer Overlay Text: 1000 characters max, including spaces

IMAGE:

  • Jelly Image: 3/4 left-facing preferred, high resolution 175×85 PNG on transparent background; or high resolution 1920×1080
    PNG on transparent background for internal resizing

LOGO:

  • High resolution 105×35 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing; Positive logo (for use on light backgrounds)

TAGS:

  • One impression tag
  • One click tag for each OEM CTA: Redirects to OEM site
  • Up to three click trackers (Optional): Tracks KBB.com internal redirect(s)