KBB.com’s Advertising Specifications

Leaderboard
Note: Standard Ad Solution

Last updated: May 11, 2023

Description

The Leaderboard is a third party standard IAB ad that appears throughout the site. High impact positions include locked as the user scrolls, or in-between listings on the Cars for Sale Search Results Page.

Media Specifications

Pages All pages with applicable IAB size
Duration Any
Share of Voice CAMP 360
Exclusive Sponsorship; 100% of impressions
Standard, Non-exclusive: less than 100% of available impressions
Geography DMA
National
Ad Serving Third Party
Lead Time 3 business days
Device Desktop
Tablet
Dimensions

728×90
Frequency Capping

No frequency capping
Additional Notes

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive, including website data and user behavioral data, without the prior written consent of Cox Automotive.
Detailed Specifications

Leaderboard

Deliverable Specifications

STATIC BANNER OPTION:

  • PNG, JPG
  • 100KB max file size

RICH MEDIA BANNER OPTION:

  • HTML5, JavaScript
  • Animation: 3 loops max; 15 seconds max total animation
  • Initial load: 100KB max file size
  • Sub-load: 200KB max file size

VIDEO:

  • Length of video: Up to 15 seconds
  • 1.1MB max file size
  • User initiated audio and video required
  • Stop, start and mute/volume controls required

TAGS:

  • Third party ad tag