Autotrader.com’s Advertising Specifications

Leaderboard - Locked
Note: IAB Ad Solution

Last updated: February 8, 2023

Description

Increase shoppers awareness with the search results page Locked Leaderboard.

Media Specifications

PagesSearch results
DurationAny
Share of VoiceSponsorship, Exclusive: 100% of impressions
GeographyNational
DMA
Ad ServingThird Party
Lead Time10 business days
Dimensions

728×90

Device

Desktop
Tablet

Additional Notes

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive, including website data and user behavioral data, without the prior written consent of Cox Automotive.

Detailed Specifications

Leaderboard - Locked

Deliverable Specifications

Align to the IAB Native Template Ad Specs (728×90).

  • 728 x 90
  • Initial load: 150KB max file size
  • Subload: 300KB max file size
  • Animation: 15 seconds max
  • Polite load
  • No transparent backgrounds