Autotrader.com’s Advertising Specifications

Medium Rectangle
Note: Standard IAB

Last updated: May 10, 2023

Description

The Medium Rectangle is a third party standard IAB ad that appears throughout the site.

Media Specifications

Pages All pages with applicable IAB size
Duration Any
Share of Voice CAMP 360
Exclusive Sponsorship; 100% of impressions
Standard, Non-exclusive: less than 100% of available impressions
Geography DMA
National
Ad Serving Third Party
Lead Time 3 business days
Device

Desktop
Tablet
Mobile
Dimensions

300×250
Frequency Capping

No frequency capping
Additional Notes

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive, including website data and user behavioral data, without the prior written consent of Cox Automotive.
Detailed Specifications

Medium Rectangle

Deliverable Specifications

STATIC BANNER OPTION:

  • PNG, JPG
  • 150KB max file size

RICH MEDIA BANNER OPTION:

  • HTML5, JavaScript
  • Animation: 3 loops max; 15 seconds max total animation
  • Initial load: 150KB max file size
  • Sub-load: 300KB max file size

VIDEO:

  • Length of video: Up to 15 seconds
  • 1.1MB max file size
  • User initiated audio and video required
  • Stop, start and mute/volume controls required

TAGS:

  • Third party ad tag