Enhance third party IAB creative by adding on an interactive and immersive creative template designed for mobile devices. In the mobile parallax add-on creative, as the user scrolls through site content the OEM medium rectangle creative is fully revealed. The mobile parallax add-on also offers the opportunity to add an OEM half page for enhanced exposure in full content pages. Customize the mobile parallax add-on experience with messaging above and below the third party creative.
| Pages | Category SLPs Editorial New/Used Year, Make, Model Page (YMM) New/Used Year, Make, Model, Trim Page (YMMT) Owners Year, Make, Model, Trim Page (YMMT) |
| Duration | Any |
| Share of Voice | Exclusive Sponsorship; 100% of impressions Standard, Non-exclusive: less than 100% of available impressions |
| Geography | National DMA |
| Ad Serving | Site served |
| Lead Time | 5 business days |
| Device | Mobile |
| Dimensions | 300×250 |
| Frequency Capping | No frequency capping |
| Additional Notes | No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive, including website data and user behavioral data, without the prior written consent of Cox Automotive. |
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