HEADER COPY:
- 35 characters max, including spaces
CALL-TO-ACTION (CTA) COPY:
- 15 characters max, including spaces
IMAGE:
- Jelly Image: 3/4 left-facing preferred, high resolution 400×200 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing
LOGO:
- High resolution 400×147 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing
VIDEO:
- Video file format: MP4 or MOV
- Length of video: Up to 15 seconds
- 15MB max
- Portrait/vertical
- 9:16 Aspect ratio: 360×640 or 720×1280
- Frame rate: 23.98 or 29.97 FPS
- Audio: Must be encoded at a volume less than or equal to -12 dB
- No black bars
- No letterboxing
TAGS:
- One impression tag
- One click tag – External CTA: Redirects to OEM site
- One click tracker – Internal CTA (Optional): Tracks KBB.com internal redirect