Description

The Mobile Vertical Video combines KBB.com’s native styling/design with a half-page OEM video, creating a commanding presence in the mobile environment.

Media Specifications

PagesNew/Used Year, Make, Model Page (YMM)
New/Used Year, Make, Model, Trim Page (YMMT)
Owners Year, Make, Model, Trim Page (YMMT)
DurationAny
Share of VoiceExclusive Sponsorship; 100% of impressions
Standard, Non-exclusive: less than 100% of available impressions
GeographyNational
DMA
Ad ServingSite served
Lead Time5 business days
DeviceMobile
Dimensions

300×600

Frequency Capping

No frequency capping

Additional Notes

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive including website data and user behavioral data, without the prior written consent of Cox Automotive.

Deliverable Specifications

HEADER COPY:

  • 35 characters max, including spaces

CALL-TO-ACTION (CTA) COPY:

  • 15 characters max, including spaces

IMAGE:

  • Jelly Image: 3/4 left-facing preferred, high resolution 400×200 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing

LOGO:

  • High resolution 400×147 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing

VIDEO:

  • Video file format: MP4 or MOV
  • Length of video: Up to 15 seconds
  • 15MB max
  • Portrait/vertical
  • 9:16 Aspect ratio: 360×640 or 720×1280
  • Frame rate: 23.98 or 29.97 FPS​
  • Audio: Must be encoded at a volume less than or equal to -12 dB
  • No black bars
  • No letterboxing

TAGS:

  • One impression tag
  • One click tag – External CTA: Redirects to OEM site
  • One click tracker – Internal CTA (Optional): Tracks KBB.com internal redirect