HEADLINE COPY:
- Default copy: More Shopping Tools or More Research Tools
- Any headline change requires Ad Product approval
- 19 characters max, including spaces
YEAR, MAKE, MODEL COPY:
- 30 characters max, including spaces
CALL-TO-ACTION (CTA) COPY:
- Primary CTA: 27 characters max, including spaces
- Default copy: Schedule a Test Drive Today
- Text Link CTAs: 18 characters max, including spaces; two (2) CTAs min, four (4) CTAs max
VEHICLE IMAGE:
- Jelly Image: 3/4 left-facing preferred, high resolution 500×230 PNG on transparent background; or high resolution 1920×1080
PNG on transparent background for internal resizing
LOGO:
- High resolution 100×35 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing
TAGS:
- One impression tag
- Multiple click tags: Vehicle image, logo, and one for each Call-To-Action (CTA). All redirect to OEM site; CTA redirect to KBB.com internal redirect optional