Description

The Native Locked Mobile ad appears on the new, used and owners path for mobile devices. The ad has the option to click externally to OEM site or internally to KBB.com.

Media Specifications

PagesNew Car Path Pages
Owners Path Pages
Used Car Path Pages
DurationAny
Share of VoiceCAMP 360
GeographyNational
DMA
Ad ServingSite served
Lead Time5 business days
DeviceMobile
Dimensions

300×100

Frequency Capping

No frequency capping

Additional Notes

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive, including website data and user behavioral data, without the prior written consent of Cox Automotive.

Deliverable Specifications

COPY:

  • 50 characters max, including spaces

CALL-TO-ACTION (CTA) COPY:

  • 10 characters max, including spaces

VEHICLE IMAGE:

  • Jelly Image: 3/4 left-facing preferred, high resolution 77×47 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing

LOGO:

  • Horizontal: High resolution 127×17 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing; Negative logo (for use on dark backgrounds)

TAGS:

  • One impression tag
  • One click tag – External CTA: Redirects to OEM site
  • One click tag – Internal CTA (Optional): Redirects to internal KBB.com URL, provided by Cox Automotive