KBB.com's Advertising Specifications

Native Mobile Animated Ad
Note: Custom Ad Solution

Last updated: September 17, 2025

Description

This IAB creative ad template for mobile devices is a seamless integration of digital content with eye-catching animation to highlight unique model features and enhance user engagement and brand visibility.

Media Specifications

Pages New Car Path Pages
Used Car Path Pages
Owners Path Pages
Duration Any
Share of Voice Exclusive Sponsorship; 100% of impressions
Standard, Non-exclusive: less than 100% of available impressions
Geography National
DMA
Ad Serving Site served
Lead Time 5 business days
Device Mobile
Dimensions

300×100
Frequency Capping

No frequency capping
Additional Notes

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive including website data and user behavioral data, without the prior written consent of Cox Automotive.
Detailed Specifications

Native Mobile Animated Ad

Deliverable Specifications

YEAR, MAKE, MODEL COPY:

  • 24 characters max, including spaces

HEADLINE COPY:

  • 42 characters max, including spaces

VEHICLE IMAGE:

  • Jelly Image: 3/4 left-facing preferred, high resolution 125×65 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing

 LOGO:

  • High resolution 40×40 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing; Positive logo (for use on light backgrounds)

 TAGS:

  • One impression tag
  • One click tag – External CTA: Redirects to OEM site