Autotrader.com’s Advertising Specifications

Native Recommendation Module
Note: Custom Ad Solution

Last updated: November 15, 2024

Description

Our innovative adaptive/responsive native ad unit is designed to elevate your brand’s presence by showcasing three vehicles from your OEM lineup. This ad unit seamlessly integrates into the browsing experience, highlighting essential features that matter most to potential buyers:

This highly engaging ad unit targets loyal brand owners and upper funnel shoppers who are still in the decision-making phase. By presenting detailed and relevant information, it helps capture the attention of those exploring various models, increasing the likelihood of conversion. *Serves in top MREC position, inline positions on SRP page.

Media Specifications

Pages Classified Search Results Page (SRP)
Editorial
Duration Any
Share of Voice Standard, Non-exclusive: less than 100% of available impressions
Geography National
DMA
Ad Serving Site served
Lead Time 5 business days
Device Desktop
Tablet
Mobile
Dimensions

Custom
Frequency Capping

No frequency capping
Additional Notes

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive, including website data and user behavioral data, without the prior written consent of Cox Automotive.

Serves in top MREC position, inline positions on SRP page.
Detailed Specifications

Native Recommendation Module

Deliverable Specifications

HIGHLIGHT FEATURE:

  • KBB Expert Rating
  • MSRP
  • Horsepower
  • MPG/e

 YEAR, MAKE, MODEL, TRIM:

  • Default: Lowest priced

 HEADER:

  • Default copy: Recommended in Your Area
  • 27 characters max, including spaces

CALL-TO-ACTION (CTA) COPY:

  • Primary default copy: Read more
  • Secondary
  • 14 characters max, including spaces

CALL-TO-ACTION (CTA) LOCATION:

  • Primary: “on KBB.com” required for KBB Expert Rating
  • Secondary
  • 17 characters max, including spaces

DISCLAIMER COPY (Optional):

  • MSRP default copy: The MSRP, or Manufacturer’s Suggested Retail Price, is the price set by the manufacturer. MSRP includes destination charges and minimum required equipment, but excludes service and handling fees and state and local tax, title, and license fees. MSRP is a reference point for negotiations, however dealers can choose to sell a vehicle above or below its listed MSRP.
  • 1000 characters max, including spaces

 IMAGE:

  • Jelly Image: Three (3), 3/4 left-facing preferred, high resolution 200×100 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing

 

 

LOGO:

  • High resolution 115×25 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing; Positive logo (for use on light backgrounds)

 TAGS:

  • One impression tag
  • Multiple click tags: Up to seven (7); logo, three (3) Primary Call-To-Action (CTA) redirects to OEM site or internal KBB.com editorial URL, provided by Cox Automotive, three (3) Secondary Call-To-Action (CTA) redirects to OEM site
  • Click Up to three click trackers (Optional): KBB Expert Rating only; Tracks KBB.com internal redirect