Autotrader.com’s Advertising Specifications

Native Video MREC
Note: Custom Ad Solution

Last updated: September 25, 2024

Description

The Native Video MREC combines native styling/design with video messaging. Run video spots or video content partnered with custom messaging.

Media Specifications

Pages Classified Search Results Page (SRP)
Editorial
Duration Any
Share of Voice Exclusive Sponsorship; 100% of impressions
Standard, Non-exclusive: less than 100% of available impressions
Geography National
DMA
Ad Serving Site served
Lead Time 5 business days
Device Desktop
Tablet
Mobile
Dimensions

300×250 – Serves in top MREC position; Mobile only Classified Search Results Page (SRP)
Frequency Capping

No frequency capping
Additional Notes

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive including website data and user behavioral data, without the prior written consent of Cox Automotive.
Detailed Specifications

Native Video MREC

Deliverable Specifications

HEADER COPY:

  • 24 characters max, including spaces

SUB-HEADER COPY:

  • 40 characters max, including spaces

CALL-TO-ACTION (CTA) COPY:

  • 15 characters max, including spaces

LOGO:

  • Vertical: High resolution 120×64 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing; Positive logo (for use on light backgrounds)

 THUMBNAIL IMAGE (Optional):

  • Lifestyle Image: High resolution 1920×1080 JPG for internal resizing

VIDEO:

  • Video file format: MP4 or MOV
  • Length of video: Up to 30 seconds
  • 512MB max
  • Aspect ratio: 16:9 or 4:3
  • Border: 1×1 contrasting border suggested
  • Frame rate: Minimum 14 frames-per-second (30 FPS recommended)​
  • Audio: Must be encoded at a volume less than or equal to -12 dB

TAGS:

  • One impression tag
  • One click tag: Redirects to OEM site