KBB.com's Advertising Specifications

New Car Cinematic Marquee
Note: Custom Ad Solution

Last updated: April 28, 2026

Description

The New Car Cinematic Marquee ad unit is an attention-getting unit that creates a “wow” factor with a high visibility lifestyle marquee start/pause/end frame image that partners with a user-initiated video placement on the New Car Year, Make, Model page. Directly below the site’s primary navigation, the large canvas commands full attention while captivating and engaging the consumer.

Media Specifications

Pages New Year, Make, Model Page (YMM)
Duration Any
Share of Voice Exclusive Sponsorship; 100% of impressions
Geography National
Ad Serving Site served
Lead Time 15 business days
Device Desktop
Tablet
Mobile
Dimensions

Custom
Frequency Capping

No frequency capping
Additional Notes

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive, including website data and user behavioral data, without the prior written consent of Cox Automotive.
Detailed Specifications

New Car Cinematic Marquee

Deliverable Specifications

CALL-TO-ACTION (CTA) COPY:

  • 15 characters max, including spaces

 OEM DISCLAIMER (Optional):

  • 215 characters max, including spaces

 IMAGE:

  • Lifestyle Image: 1920×600 with safe area of 768×514 for desktop; 375×470 for mobile; high-resolution, JPG; or high resolution 1920×1080 JPG for internal resizing

 LOGO:

  • Vertical: High resolution 70×40 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing
  • Horizontal: High resolution 90×35 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing

 VIDEO:

  •  Video file format: MP4 or MOV
  • Length of video: Up to 15 seconds
  • Aspect ratio: 25:5, 1920×655 preferred; or 16:9, 1920×1080, 16:9 video content will be cropped top and bottom
  • Video content: Running video; no copy, no logo, no black bars, no letterboxing, no sound

 TAGS:

  • One impression tag
  • One click tag for CTA: Redirects to OEM site