KBB.com’s Advertising Specifications

Programmatic Video: Smartphone Consideration Module
Note: Programmatic Ad Solution

Last updated: February 8, 2023

Description

COX Automotive offers a turnkey video ad solutions that provides advertisers the ultimate flexibility in posting their creative assets live. Unlike more traditional types of online advertising (such as display or search), consumers have a higher propensity to interact with video ads. 85% of people say they want to consume more video from brands willing to offer it to them (source: Hubspot.)

Media Specifications

Pages Run of Video: Entire Site
Duration Any
Share of Voice Standard, Non-exclusive: less than 100% of available impressions
Geography National
Lead Time Real time
Video Requirements

Image:

  • minimum size: 1200x627px
  • maximum width/height: 2000px
  • aspect ratio: 1.91:1

Headline:

  • Short: 25 characters (may truncate after)
  • Long: 50 characters

Caption:

  • Short: 90 characters (may truncate after)
  • Long: 150 characters

Landing Page URL:

  • Provide a page you wish to drive traffic to

Logo:

  • Format: JPEG/transparent PNG recommended
  • Size: 100x100px to 2000px (Max 1200 KB)

Tracking Pixel (optional):

  • Please provide impression tracking when uploading

Third Party Trackers (optional):

  • All third party trackers are accepted as long as they are a 1×1 image tag

 
Creative Assets
  • Video
  • Logo
  • Headline and Caption
  • Click-through URL
Volume
  • Will begin playing muted. Volume will only activate when users initiated.
  • If subtitles are required, they should be hardcoded on the video.
Video Playback

The video player starts playing when 50% or more of the video pixels are in view and then continues to play.
Detailed Specifications

Programmatic Native Smartphone 300×250 Video

HEADLINE

20 characters max (including spaces)

SUBHEAD

30 characters max (including spaces)

MAIN IMAGE

  • 298 x 130 (retina)
    35KB max file size
    GIF, JPG, PNG

CTA

  • 20 characters max (including spaces)

NOTE

Standard assets may be used, but for maximum effectiveness we highly recommend using retina images.