Description

COX Automotive offers a turnkey video ad solutions that provides advertisers the ultimate flexibility in posting their creative assets live. Unlike more traditional types of online advertising (such as display or search), consumers have a higher propensity to interact with video ads. 85% of people say they want to consume more video from brands willing to offer it to them (source: Hubspot.)

Media Specifications

Pages Run of Video: Entire Site
Duration Any
Share of Voice Standard, Non-exclusive: less than 100% of available impressions
Geography National
Lead Time Real time
Video Requirements

Image:

  • minimum size: 1200x627px
  • maximum width/height: 2000px
  • aspect ratio: 1.91:1

Headline:

  • Short: 25 characters (may truncate after)
  • Long: 50 characters

Caption:

  • Short: 90 characters (may truncate after)
  • Long: 150 characters

Landing Page URL:

  • Provide a page you wish to drive traffic to

Logo:

  • Format: JPEG/transparent PNG recommended
  • Size: 100x100px to 2000px (Max 1200 KB)

Tracking Pixel (optional):

  • Please provide impression tracking when uploading

Third Party Trackers (optional):

  • All third party trackers are accepted as long as they are a 1×1 image tag

 

Creative Assets
  • Video
  • Logo
  • Headline and Caption
  • Click-through URL
Volume
  • Will begin playing muted. Volume will only activate when users initiated.
  • If subtitles are required, they should be hardcoded on the video.
Video Playback

The video player starts playing when 50% or more of the video pixels are in view and then continues to play.

YEAR/MAKE/MODEL

30 character max including spaces

VEHICLE IMAGE (Clickable)

Left-facing, 3/4 angle image
240 x 120
40KB max file size
GIF, JPG, PNG
Transparent/white background

LOGO IMAGE (Clickable)

110 x 30 (maximum available)
20KB max file size
GIF, JPG, PNG
Transparent/white background

LINK LIST

26 character max including spaces per line
Up to 6 clickable marketing messages; minimum of 3