KBB.com’s Advertising Specifications

Regional Text Link
Note: Custom Ad Solution

Last updated: February 8, 2023

Description

The Regional Text Link is a custom native ad solution that sits near the pricing meter on the New/Used Car Year, Make, Model, Trim page. It is regionally served as a T2 prioritized product offering; however, it can serve nationally as well.

Media Specifications

Pages New/Used Year, Make, Model, Trim Page (YMMT)
Duration 1 month
Share of Voice CAMP 360
Geography DMA
National
Ad Serving Site served
Lead Time 5 business days
Device Desktop
Tablet
Mobile
Dimensions

Custom
Frequency Capping

No frequency capping
Additional Notes

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive, including website data and user behavioral data, without the prior written consent of Cox Automotive.
Detailed Specifications

Regional Text Link

Deliverable Specifications

COPY:

  • 40 characters max, including spaces
  • Default copy: See local incentives in your area

TAGS:

  • One impression tag
  • One click tag: Redirects to OEM site