HEADLINE COPY:
- Default copy: More Research Tools or More Shopping Tools
- Any headline change requires Ad Product approval
- 20 characters max, including spaces
YEAR, MAKE, MODEL/HEADER COPY:
- 30 characters max, including spaces
- Header copy without reference to year, make, model is acceptable
CALL-TO-ACTION (CTA) COPY:
- 15 characters max per CTA, including spaces; two (2) CTAs min, four (4) CTAs max
IMAGE:
- Jelly Image: 3/4 left-facing preferred, high resolution 175×85 PNG on transparent background; or high resolution 1920×1080
PNG on transparent background for internal resizing - Lifestyle Image: 175×85, high-resolution, JPG; or high resolution 1920×1080 JPG for internal resizing
LOGO:
- High resolution 70×40 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing
TAGS:
- One impression tag
- Multiple click tags: Vehicle image, logo and one for each Call-To-Action (CTA). All redirect to OEM or advertiser site