Description

Influence car shoppers with a tout of OEM’s brand wins for KBB.com’s Brand Image, Best Resale Value, Best Buy, and 5 Year Cost to Own Awards. The Simplified Native Branded Showcase KBB Award features KBB.com’s award badge on one tab and offers creative messaging flexibility such as highlighting vehicle features, vehicle launch messages, or current offers on the remaining tab(s).

Media Specifications

PagesHomepage
Category SLPs
Year, Make, Model Page (YMM)
Year, Make, Model, Trim Page (YMMT)
DurationAny
Share of VoiceExclusive Sponsorship; 100% of impressions
Standard, Non-exclusive: less than 100% of available impressions
GeographyNational
DMA
Ad ServingSite served
Lead Time5 business days
DeviceDesktop
Tablet
Mobile
Dimensions

Custom

Frequency Capping

No frequency capping

Additional Notes

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive, including website data and user behavioral data, without the prior written consent of Cox Automotive.

Deliverable Specifications

TABS:

  • Two (2) tabs min, three (3) tabs max
  • com Award – Tab 1 preferred

HEADER COPY:

  • 30 characters max, including spaces

BODY COPY:

  • 146 characters max, including spaces

CALL-TO-ACTION (CTA) COPY:

  • 16 characters max, including spaces

OEM DISCLAIMER (Optional):

  • Disclaimer Text: 45 characters max, including spaces
  • Disclaimer CTA: 16 characters max, including spaces
  • Disclaimer Overlay Header: 21 characters max, including spaces
  • Disclaimer Overlay Text: 1000 characters max, including spaces

IMAGE:

  • Jelly Image (Required for KBB.com Award tab): 3/4 left-facing preferred, high resolution 940×536 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing
  • Lifestyle Image: 940×536, high-resolution, JPG; or high resolution 1920×1080 JPG for internal resizing

LOGO:

  • Vertical: High resolution 210×120 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing; Positive logo (for use on light backgrounds) and Negative logo (for use on dark backgrounds)
  • Horizontal: High resolution 270×105 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing; Positive logo (for use on light backgrounds) and Negative logo (for use on dark backgrounds)

TAGS:

  • One impression tag
  • One click tag for each CTA: Redirects to OEM site
  • One click tracker (Optional): Tracks KBB.com internal redirect