KBB.com’s Advertising Specifications

Simplified Native - Featured Content KBB Award
Note: Custom Ad Solution

Last updated: January 10, 2024

Description

Influence car shoppers with a tout of OEM’s brand wins for KBB.com’s Brand Image, Best Resale Value, Best Buy, and 5 Year Cost to Own Awards. Target audiences across KBB.com with relevant messaging.

Media Specifications

Pages Homepage
Category SLPs
Year, Make, Model Page (YMM)
Year, Make, Model, Trim Page (YMMT)
Duration Any
Share of Voice Exclusive Sponsorship; 100% of impressions
Standard, Non-exclusive: less than 100% of available impressions
Geography National
DMA
Ad Serving Site served
Lead Time 5 business days
Device Desktop
Tablet
Mobile
Dimensions

Custom
Frequency Capping

No frequency capping
Additional Notes

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive, including website data and user behavioral data, without the prior written consent of Cox Automotive.
Detailed Specifications

Simplified Native - Featured Content KBB Award

Deliverable Specifications

YEAR, MAKE, MODEL/ HEADER COPY:

  • 60 characters max, including spaces
  • Header copy without reference to year, make, model is acceptable

SUB-HEADER COPY (Optional):

  • 32 characters max, including spaces

BODY COPY:

  • 146 characters max, including spaces

CALL-TO-ACTION (CTA) COPY:

  • 16 characters max, including spaces

DISCLAIMER COPY (Optional):

  • Disclaimer Text: 45 characters max, including spaces
  • Disclaimer CTA: 16 characters max, including spaces
  • Disclaimer Overlay Header: 21 characters max, including spaces
  • Disclaimer Overlay Text: 1000 characters max, including spaces

IMAGE:

  • Jelly Image: 3/4 left-facing preferred, high resolution 940×536 PNG on transparent background; or high resolution 1920×1080
    PNG on transparent background for internal resizing

LOGO:

  • Vertical: High resolution 210×120 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing; Positive logo (for use on light backgrounds) and Negative logo (for use on dark backgrounds)
  • Horizontal: High resolution 270×105 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing; Positive logo (for use on light backgrounds) and Negative logo (for use on dark backgrounds)

 TAGS:

  • One impression tag
  • One click tag: Redirects to OEM or advertiser site
  • One click tracker (Optional): Tracks KBB.com internal redirect