KBB.com’s Advertising Specifications

Simplified Native - Featured Content
Note: Custom Ad Solution

Last updated: February 8, 2023

Description

Reach target audiences across KBB.com to personalize your creative message and reach shoppers with relevant messaging. The Simplified Native – Featured Content offers creative messaging flexibility such as highlighting vehicle features, vehicle launch messages, or current offers. When CAMP client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).

Media Specifications

Pages User Predictive Insight pages
New/Used Year, Make, Model Page (YMM)
New/Used Year, Make, Model, Trim Page (YMMT)
Duration Any
Share of Voice CAMP 360
Geography National
DMA
Ad Serving Site served
Lead Time 5 business days
Device Desktop
Tablet
Mobile
Dimensions

Custom
Frequency Capping

No frequency capping
Additional Notes

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive, including website data and user behavioral data, without the prior written consent of Cox Automotive.
Detailed Specifications

Simplified Native - Featured Content

Deliverable Specifications

YEAR, MAKE, MODEL/HEADER COPY:

  • 60 characters max, including spaces
  • Header copy without reference to year, make, model is acceptable

SUB-HEADER COPY (Optional):

  • 32 characters max, including spaces

BODY COPY:

  • 146 characters max, including spaces

CALL-TO-ACTION (CTA) COPY:

  • 16 characters max, including spaces

DISCLAIMER COPY (Optional):

  • Disclaimer Text: 45 characters max, including spaces
  • Disclaimer CTA: 16 characters max, including spaces
  • Disclaimer Overlay Header: 21 characters max, including spaces
  • Disclaimer Overlay Text: 1000 characters max, including spaces

IMAGE:

  • Jelly Image: 3/4 left-facing preferred, high resolution 940×536 PNG on transparent background; or high resolution 1920×1080
    PNG on transparent background for internal resizing
  • Lifestyle Image: 940×536, high-resolution, JPG; or high resolution 1920×1080 JPG for internal resizing

LOGO:

  • Vertical: High resolution 210×120 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing; Positive logo (for use on light backgrounds) and Negative logo (for use on dark backgrounds)
  • Horizontal: High resolution 270×105 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing; Positive logo (for use on light backgrounds) and Negative logo (for use on dark backgrounds)

TAGS:

  • One impression tag
  • One click tag: Redirects to OEM or advertiser site