HEADER COPY:
- Autotrader.com Editors quote, 64 characters max, including spaces and quotation punctuation (Cox Automotive will provide quote options for selection)
YEAR, MAKE, MODEL COPY (Optional):
- 28 characters max, including spaces
CALL-TO-ACTION (CTA) COPY:
- 16 characters max, including spaces.
DISCLAIMER COPY (Optional):
- Disclaimer CTA Text: 16 characters max, including spaces. (Launches disclaimer overlay)
- Disclaimer Overlay Text: 1000 characters max, including spaces
IMAGE:
- Lifestyle Image: High resolution 1300×475 (Safe zone 360×130); layered PSD preferred, JPG, PNG, or TIFF acceptable
LOGO:
- Vertical: High resolution 210×120 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing; Positive logo (for use on light backgrounds) and Negative logo (for use on dark backgrounds)
- Horizontal: High resolution 270×105 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing; Positive logo (for use on light backgrounds) and Negative logo (for use on dark backgrounds)
TAGS:
- One impression tag
- One click tag: Redirects to OEM site
- One click tracker (Optional): Tracks Autotrader.com internal redirect