Autotrader.com’s Advertising Specifications

SuperHero - OEM Video
Note: Custom Ad Solution

Last updated: January 31, 2024

Description

The SuperHero ad unit is an attention-getting unit that creates a “wow” factor with its persistent presence and high visibility placement on the Homepage and Used Car, New Car, and Research Landing Pages. The ad unit remains in a persistent location directly below the site’s primary navigation. It appears full size on page load and remains expanded. The large canvas commands full attention while captivating and engaging the consumer with your brand message. Generate awareness among shoppers while leveraging video assets to create a deeper experience on Autotrader.com that invites users to enjoy your rich content or quickly get additional information.

Media Specifications

Pages Homepage
Used Car Landing Page
New Car Landing Page
Research Landing Page
Duration 1 week (Wed-Tue)
Share of Voice CAMP 360 Exclusive Sponsorship; 100% of impressions
Geography National
Ad Serving Site served
Lead Time 10 business days
Device

Desktop
Tablet
Mobile
Dimensions

Custom
Frequency Capping

No frequency capping
Additional Notes

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive, including website data and user behavioral data, without the prior written consent of Cox Automotive.
Detailed Specifications

SuperHero - OEM Video

Deliverable Specifications

YEAR, MAKE, MODEL COPY (Optional):

  • 28 characters max, including spaces

CALL-TO-ACTION (CTA) COPY:

  • 16 characters max, including spaces

 DISCLAIMER COPY (Optional): 

  • Disclaimer: 70 characters max, including spaces
  • Disclaimer CTA Text: 16 characters max, including spaces. (Launches disclaimer overlay)
  • Disclaimer Overlay Text: 1000 characters max, including spaces

IMAGE:

  • Lifestyle Image: High resolution 1300×475 (Safe zone 700×130); layered PSD preferred, JPG, PNG, or TIFF acceptable

LOGO:

  • Vertical: High resolution 210×120 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing; Positive logo (for use on light backgrounds) and Negative logo (for use on dark backgrounds)
  • Horizontal: High resolution 270×105 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing; Positive logo (for use on light backgrounds) and Negative logo (for use on dark backgrounds)

VIDEO:

  • Video file format: MP4 or MOV
  • Length of video: Up to 30 seconds
  • 15 second video: 1MB max
  • 30 second video: 3MB max

TAGS:

  • One impression tag
  • One click tag: Redirects to OEM site
  • One click tracker (Optional): Tracks video