Autotrader.com’s Advertising Specifications

Superliner - Standard
Note: Custom Ad Solution

Last updated: February 8, 2023

Description

The Superliner – Standard is a custom integrated placement prominently located above the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers. These ad placements are aligned with listings and garner the strong consumer engagement. Generate awareness for your vehicle or brand with the Superliner.

Media Specifications

Pages Search Results Page (SRP)
Duration Any
Share of Voice CAMP 360
Geography National
DMA
Ad Serving Site served
Lead Time 5 business days
Device

Desktop
Tablet
Mobile
Dimensions

Custom
Frequency Capping

No frequency capping

 
Additional Notes

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive, including website data and user behavioral data, without the prior written consent of Cox Automotive.
Detailed Specifications

Superliner - Standard

Deliverable Specifications

YEAR, MAKE, MODEL/HEADER COPY:

  • 44 characters max, including spaces
  • Header copy without reference to year, make, model is acceptable

SUB-HEADER COPY (Optional):

  • 32 characters max, including spaces

BODY COPY:

  • 146 characters max, including spaces

CALL-TO-ACTION (CTA) COPY:

  • 15 characters max, including spaces

DISCLAIMER COPY (Optional):

  • Disclaimer CTA: 35 characters max, including spaces
  • Disclaimer Copy: No character limit

IMAGE:

  • Jelly Image: 3/4 left-facing preferred, high resolution 290×167 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing
  • Lifestyle or line-up image: High resolution 290×167 JPG; or high resolution 1920×1080 JPG for internal resizing

LOGO:

  • Vertical: High resolution 70×40 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing
  • Horizontal: High resolution 90×35 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing

TAGS:

  • One impression tag
  • One click tag: Redirects to OEM site