Description

The Tout Ad is a custom native ad that leverages content from KBB.com Editors to reaffirm shopper confidence in brands/models.

Media Specifications

PagesAll pages with applicable IAB size
DurationAny
Share of VoiceCAMP 360
GeographyNational
DMA
Ad ServingSite served
Lead Time10 business days
DeviceDesktop
Tablet
Mobile
Dimensions

300×250

Frequency Capping

No frequency capping

Additional Notes

No fourth-party pixels or calls may be added to ad tags without the prior written consent of Cox Automotive. Advertiser and/or agency is expressly prohibited from collecting any data from Cox Automotive, including website data and user behavioral data, without the prior written consent of Cox Automotive.

Deliverable Specifications

EDITOR QUOTE:

  • KBB.com Editors quote, 50 characters max, including spaces and quotation punctuation (Cox Automotive will provide quote options for selection)

YEAR, MAKE, MODEL COPY:

  • 25 characters max, including spaces

CALL-TO-ACTION (CTA) COPY:

  • 10 characters max, including spaces
  • Default copy: Learn More

VEHICLE IMAGE:

  • Jelly Image: 3/4 left-facing preferred, high resolution 190×105 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing

LOGO:

  • Vertical: High resolution 70×40 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing
  • Horizontal: High resolution 95×35 PNG on transparent background; or high resolution 1920×1080 PNG on transparent background for internal resizing

TAGS:

  • One impression tag
  • One click tag – Logo: Redirects to OEM site
  • One click tag – Vehicle image/CTA (Optional): Redirects to internal KBB.com URL, provided by Cox Automotive