Buckle Up

Take a ride through today’s car buyer journey

Cox Automotive is uniquely positioned to have a direct view into the car shopping and ownership cycle. The size of our brand ecosystem means we have access to data generated by customer interactions at every step of the process. We have first-party, proprietary insights all along the path to purchase and through ownership. This incredible amount of data enables us to draw insights into car shopper behavior at a scale never seen before in the industry.

Join us as we follow one shopper’s journey to show you how the online car shopping experience is evolving – and how Cox Automotive goes along for the entire ride. Everyone has data. It’s what you do with it that matters.

76%

of shoppers are now open to the idea of buying a vehicle completely online

Cox Automotive Digitization of End-to-End Retail Study

80%

of consumers are comfortable sharing personal info with a brand if it enables targeted & personalized messaging

2020 Edelman Trust Barometer Special Report: Brand Trust in 2020

81%

say personal privacy is a reason why brand trust has become more important

2020 Edelman Trust Barometer Special Report: Brand Trust in 2020

67%

of new car shoppers find personal data collection acceptable if it’s from a website that they trust

2020 Nielsen Content Influence Study commissioned by Coz Automotive

View the Video Highlighting a Ride Through Today’s Car Buyer Journey

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