Style Guide

Image Direction

Photography Direction

Stock images use warm, natural light sources with shallow focus and authentic / realistic settings where possible.

Hero images contain banded gradients.

Hero Formula

Build hero image (including any necessary extensions) at 1420 x 380.

All hero images should account for responsive layouts

Cox Automotive Image Library
Image Requirements

Use the JPG image format for most images. Only use PNG images when transparency is needed.

File names should be cleaned up. Should be a short, concise description of the image.

All images must have an alt attribute set with an appropriate description of the content of the image.

Image size will be automatically optimized within WordPress

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