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CAMP 360: Close the gaps in your automotive marketing strategy
CAMP 360 is a data-driven marketing partnership that seamlessly integrates content and native advertising within a personalized environment, closing the gap between OEM campaigns and auto sales.
CAMP 360 Advantages
The breadth of our properties
CAMP 360 provides access to unrivaled audience data that shows a 360-degree view of the car shopping journey. We know who your customers are, on and off-site. We know what their brand, make, and model preferences are, and what content they enjoy. We use these insights to build behavioral models that predict shopper intent from early consideration all the way to purchase.
The trust of our user base
Our combined sites are the most used by vehicle shoppers. As a trusted information source, our success is rooted in unbiased information and brand integrity. With CAMP 360 you get unprecedented reach among our high-quality, lean-forward audience of invested shoppers who trust our content and our unbiased authority.
The power of personalization
Our clean, frictionless site experience enables shoppers to make decisions with less noise, less clutter, and less distraction as they progress through key decision points. Proprietary data intelligence and predictive modeling create a curated journey that keeps each individual shopper engaged and attentive. CAMP 360 meets shoppers at critical decision points, starting at the earliest moments of consideration: when brand affinity is established, brand loyalty is reinforced, and brand conquest is possible.
The impact of right-time messaging
Seamlessly integrated messaging empowers shoppers with knowledge and fosters consumer confidence. With CAMP 360, your brand impression is more effective than ever. Our intelligence-driven personalization engine ensures that the right message makes it to the right shopper, enhancing rather than distracting from the shopping process and nudging them toward purchase. Our flexible, customizable suite of integration opportunities matches shoppers with brand impressions at the moments that matter most.
The advantage of a marketing partnership
Our data makes your data smarter. We provide our CAMP 360 partners with a wealth of campaign analytics plus access to first-party audience data. Our robust and actionable reporting provides strategic insights that inform campaign decisions and enable us to continually optimize performance and drive ROI across the life of your campaign. That’s how we close the gaps in your understanding of the car shopping journey.
Delivering right-time messaging when it matters most
KBB.com and Autotrader rank as the #1 and #2 most-used third-party shopping sites.?
CAMP 360 drives measurable increases in consideration and sales
of new-vehicle shoppers did not start the shopping process knowing the exact vehicle they wanted. ?
increase in car brands under consideration as purchase nears. ?
of the time our buying signals can reliably predict whether or not your vehicle is in a shopping consideration set. ?
CAMP 360 uses data as the blueprints for your campaign
CAMP 360 gives shoppers what they want
Personalized and rich content targets consumers when they’re most receptive, so they can focus on their shopping and make confident purchase decisions.
BODY STYLE INTEREST
FUEL TYPE PREFERENCE
Cox Automotive is home to some of the best-known names in the automotive industry
Kelley Blue Book and Autotrader together reach almost 60% of all car buyers and account for more than half of the time car buyers spend on third-party sites.? Each month these platforms see a combined 38mm+ unique visitors.?
Third party sites are the most popular first and last destinations?
Third Party Sites ?
Influence of content marketing during the beginning and end of the journey?