Driving Demand Blog

Blessin Cho – Director, Sales Analytics Consulting & Insights Ladonna Gaines – Sr. Manager, Product Marketing  From tariffs to trade deals, the automotive market has seen no shortage of movement lately. […]

For over half a century, Earth Day has ignited a global movement, rallying millions to champion the planet’s well-being.  The first Earth Day, celebrated on April 22, 1970, marked the […]

The Car Buyer Journey is one of our longest running studies, marking its 15-year anniversary this year.  Over this extensive period, the study has continuously evolved, yet our core objective […]

Did you know that the Big Game pulled in an audience averaging 126 million viewers this year?  With Fox commanding a record ad price of $8 million (and in some […]

They say the Big Game is the biggest night in sports—unless you’re a Denver Broncos fan like me, in which case it’s more of a nostalgic event where we reminisce […]

Did you know that over 80% of consumers believe that macrotrends will reshape car buying in the next decade?  As our needs and behaviors evolve at an unprecedented pace, it’s […]

From navigating hundreds of model options to understanding new technology and determining what they can afford, car buyer’s journeys are more complex than ever. Three out of four shoppers are […]

Electric vehicles are becoming more mainstream, but growth is hitting a speedbump.   It’s been an exciting time in the industry as electric vehicle (EV) sales hit new records. For the […]

As we enter the new year, let’s reflect on the changes that shaped the automotive industry in 2023.  Discover how the surge in new car buyer satisfaction paves the way […]