Driving Demand Blog

1926 – 2026  ·  Kelley Blue Book’s 100th AnniversaryHow the American auto market transformed — and why Kelley Blue Book was there for every turn.  The 1920s were a transformative decade […]

Nearly every buyer now turns to content to build confidence, validate and narrow down their vehicle choices. Smarter content creates faster decisions, and our 2025 Cox Automotive Gfk Content Influence Study reveals which touchpoints move shoppers and where
marketers can win attention and trust first.

Blessin Cho – Director, Sales Analytics Consulting & Insights Ladonna Gaines – Sr. Manager, Product Marketing  From tariffs to trade deals, the automotive market has seen no shortage of movement lately. […]

For over half a century, Earth Day has ignited a global movement, rallying millions to champion the planet’s well-being.  The first Earth Day, celebrated on April 22, 1970, marked the […]

The Car Buyer Journey is one of our longest running studies, marking its 15-year anniversary this year.  Over this extensive period, the study has continuously evolved, yet our core objective […]

Did you know that the Big Game pulled in an audience averaging 126 million viewers this year?  With Fox commanding a record ad price of $8 million (and in some […]

They say the Big Game is the biggest night in sports—unless you’re a Denver Broncos fan like me, in which case it’s more of a nostalgic event where we reminisce […]

Did you know that over 80% of consumers believe that macrotrends will reshape car buying in the next decade?  As our needs and behaviors evolve at an unprecedented pace, it’s […]

From navigating hundreds of model options to understanding new technology and determining what they can afford, car buyer’s journeys are more complex than ever. Three out of four shoppers are […]