A 360-degree view of the automotive OEM digital marketing landscape, brought to you by CAMP 360.

Welcome to the new normal. Digital marketers are at a crossroads where car buyers’ digital expectations are meeting data privacy regulations and changes — and you need a road map to […]

A worldwide shortage of semiconductor microchips has created significant disruption in the automotive industry. With several OEMs slowing or temporarily stopping vehicle production, many are reconsidering marketing plans until supply normalizes. So, […]

It’s no longer “ready or not, here it comes.” The age of the electric vehicle has arrived. With the EV segment’s challenge to internal combustion […]

What a difference a year makes For 11 years, the annual Car Buyer Journey Study, conducted by Cox Automotive (formally known as Autotrader Group), has […]

Digital marketing can be a lot like listening to an orchestra warm-up. You hear the beat from the percussion section and long notes from the […]