A 360-degree view of the automotive OEM digital marketing landscape, brought to you by CAMP 360.

When it comes time to buy a new car, most of us will spend hours upon hours seeking the best answer to a simultaneously simple and daunting question: Which car […]

For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends in car shopping behavior over […]

2021 was wild. Between inventory shortages, changing consumer behaviors, and the ongoing pandemic, the team at Cox Automotive is looking ahead to what’s in store for 2022. Our recent webinar focusing […]

2021 Path to EV Adoption Study In addition to the microchip shortage and other industry challenges, there is major buzz around the future of electric vehicles and accelerated adoption rates. Auto manufacturers are launching more EVs, opening more factories, […]

Cox Automotive conducted research1 in August to understand how the chip shortage is impacting car buyer behavior; we compared our findings to research completed in April, as chip shortage impacts were first realized. As you’re thinking about how 2022 strategy and planning, […]

What is CAMP 360, and how CAMP 360 partners with OEM marketing teams and ad agencies to optimize digital marketing strategies to reach the right shopper at the right time with the right message.

The past six months have continued to show us that there will always be another surprising market change or challenge. As I think back on the first six months since our launch, CAMP 360 continues to help solve complex business problems to help clients reach the right customer more efficiently than ever.

Welcome to the new normal. Digital marketers are at a crossroads where car buyers’ digital expectations are meeting data privacy regulations and changes — and you need a road map to navigate this tricky and often technical terrain. In […]

A worldwide shortage of semiconductor microchips has created significant disruption in the automotive industry. With several OEMs slowing or temporarily stopping vehicle production, many are reconsidering marketing plans until supply normalizes. So, how do you best channel your […]