Driving Demand OEM Digital Marketing Blog

A 360-degree view of the OEM digital marketing landscape.

The Big CPO Opportunity in 2023

Oct 24, 2022
CAMP 360 Marketing Team

With elevated vehicle prices, CPO vehicles have become more attractive to buyers who don’t want to spend new car money but want the peace of mind that comes with warranty […]

Five Trends to Watch for in 2023

Aug 17, 2022
Carey Neilson, Cox Automotive Business Intelligence Director

The Driving Forces for Automotive Digital Marketing in 2023: Mid-Year Predictions for Navigating the Road Ahead As summer winds down and the fourth quarter of the year looms on the […]

Maximizing Content to Drive Consumer Decisions

Jun 30, 2022
Angela Drake, Cox Automotive Senior Research Manager

Many have heard the phrase “content is king” – a saying coined by Bill Gates nearly 30 years ago. At that time, it was the rise of the Internet that […]

Successfully Reaching Auto Shoppers Along the Digital Journey

May 27, 2022
The Cox Automotive Marketing Partnership team

With inventory and market disruptions continuing to tighten the in-market car shopping journey, OEMs in today’s times have additional challenges when it comes to successfully reaching auto shoppers. It’s essential […]

Taking the Guesswork Out of Your Digital Strategy

Apr 26, 2022
Angela Drake, Cox Automotive Senior Research Manager

The Cox Automotive Research and Market Intelligence team is excited to announce the latest Digital Influence Study results. I recently had the pleasure of presenting these findings during an AIADA AutoTalk webinar, […]

Always On: The Cumulative Power of Editorial Content

Mar 15, 2022
Jason Allan, Cox Automotive Director of Editorial

When it comes time to buy a new car, most of us will spend hours upon hours seeking the best answer to a simultaneously simple and daunting question: Which car […]

How Chip Shortages Changed the New Car Buying Journey

Jan 19, 2022
Vanessa Ton, Cox Automotive Sr. Industry Intelligence Manager

For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends in car shopping behavior over […]

Our Experts Weigh In: 2022 Predictions and Trends for the Automotive Industry

Dec 15, 2021
The CAMP 360 team

2021 was wild. Between inventory shortages, changing consumer behaviors, and the ongoing pandemic, the team at Cox Automotive is looking ahead to what’s in store for 2022. Our recent webinar focusing […]

The Path to EV Adoption is Paved with Brand Loyalty and Content Marketing

Nov 16, 2021
Vanessa Ton, Cox Automotive Sr. Industry Intelligence Manager

2021 Path to EV Adoption Study In addition to the microchip shortage and other industry challenges, there is major buzz around the future of electric vehicles and accelerated adoption rates. Auto manufacturers are launching more EVs, opening more factories, […]

Four Things to Know about Car Shoppers and the Ongoing Microchip Shortage

Oct 27, 2021
Kevin LeSage, Cox Automotive Marketing Director

Cox Automotive conducted research1 in August to understand how the chip shortage is impacting car buyer behavior; we compared our findings to research completed in April, as chip shortage impacts were first realized. As you’re thinking about how 2022 strategy and planning, […]

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A 360-degree view of the automotive OEM digital marketing landscape, brought to you by CAMP 360.

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