Camp 360 Blog

A 360-degree view of the automotive OEM digital marketing landscape, brought to you by CAMP 360.

Camp 360 Blog

A 360-degree view of the OEM digital marketing landscape.

The Path to EV Adoption is Paved with Brand Loyalty and Content Marketing

Nov 16, 2021
Vanessa Ton, Cox Automotive Sr. Industry Intelligence Manager

2021 Path to EV Adoption Study In addition to the microchip shortage and other industry challenges, there is major buzz around the future of electric vehicles and accelerated adoption rates. Auto manufacturers are launching more EVs, opening more factories, […]

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Four Things to Know about Car Shoppers and the Ongoing Microchip Shortage

Oct 27, 2021
Kevin LeSage, Cox Automotive Marketing Director

Cox Automotive conducted research1 in August to understand how the chip shortage is impacting car buyer behavior; we compared our findings to research completed in April, as chip shortage impacts were first realized. As you’re thinking about how 2022 strategy and planning, […]

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Five Reasons OEMs and Agencies Should Partner with CAMP 360

Sep 21, 2021
Tiffany Kudo, Cox Automotive Senior Manager Product Management

What is CAMP 360, and how CAMP 360 partners with OEM marketing teams and ad agencies to optimize digital marketing strategies to reach the right shopper at the right time with the right message.

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CAMP 360 6-Month Retrospective

Aug 31, 2021
Kenita Johnson, Cox Automotive Director of Analytics

The past six months have continued to show us that there will always be another surprising market change or challenge. As I think back on the first six months since our launch, CAMP 360 continues to help solve complex business problems to help clients reach the right customer more efficiently than ever.

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Balancing car buyer expectations and data privacy changes in automotive marketing

Jul 19, 2021
Jillian Davis

Welcome to the new normal. Digital marketers are at a crossroads where car buyers’ digital expectations are meeting data privacy regulations and changes — and you need a road map to navigate this tricky and often technical terrain. In […]

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Channeling Marketing Momentum During an Inventory Disruption

May 19, 2021
By Jade Terreberry

A worldwide shortage of semiconductor microchips has created significant disruption in the automotive industry. With several OEMs slowing or temporarily stopping vehicle production, many are reconsidering marketing plans until supply normalizes. So, how do you best channel your […]

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Creating a Positive Charge for Electric Vehicle Shoppers

Apr 13, 2021
By Damon Johnson

It’s no longer “ready or not, here it comes.” The age of the electric vehicle has arrived. With the EV segment’s challenge to internal combustion engines, OEMs are at a […]

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Navigating the Accelerated New Car Shopping Journey

Mar 24, 2021
With Vanessa Ton

What a difference a year makes For 11 years, the annual Car Buyer Journey Study, conducted by Cox Automotive (formally known as Autotrader Group), has analyzed new car buyer survey […]

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User First Experience: How the New KBB.com Is Creating Music to New Car Shoppers’ Ears

Mar 3, 2021
With Alec Gutierrez

Digital marketing can be a lot like listening to an orchestra warm-up. You hear the beat from the percussion section and long notes from the strings floating in the undercurrent […]

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