Successfully Reaching Auto Shoppers Along the Digital Journey

May 27, 2022
The Cox Automotive Marketing Partnership team

With inventory and market disruptions continuing to tighten the in-market car shopping journey, OEMs in today’s times have additional challenges when it comes to successfully reaching auto shoppers. It’s essential they span the entire digital purchase journey in every stage to inform and engage potential new vehicle shoppers. Our May webinar was packed with advice, insights and useful strategies from Cox Automotive experts on that very topic – how to empower and stay alongside shoppers during the purchase process. If you missed this engaging discussion, you can watch the replay here:  

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