Driving Demand - Blog

A 360-degree view of the OEM digital marketing landscape.

Celebrating 15 Years of Insights: The Car Buyer Journey Study

Mar 5, 2025

The Car Buyer Journey is one of our longest running studies, marking its 15-year anniversary this year. Over this extensive period, the study has continuously evolved, yet our core objective […]

Previous posts

Celebrating 15 Years of Insights: The Car Buyer Journey Study

Mar 5, 2025

The Car Buyer Journey is one of our longest running studies, marking its 15-year anniversary this year. Over this extensive period, the study has continuously evolved, yet our core objective […]

Big Game Ads: A Hail Mary or a Winning Play for Automakers?

Feb 11, 2025
Blessin Cho – Director, Sales Analytics Consulting & Insights

Did you know that the Big Game pulled in an audience averaging 126 million viewers this year? With Fox commanding a record ad price of $8 million (and in some […]

Connected TV (CTV) Advertising During the Big Game: Smart Advertising for the Modern Digital Landscape

Feb 11, 2025
Shane Unrein – Director, DDC Advertising

They say the Big Game is the biggest night in sports—unless you’re a Denver Broncos fan like me, in which case it’s more of a nostalgic event where we reminisce […]

The Future of Car Buying: Understanding Evolving Consumer Needs

Jan 7, 2025

Did you know that over 80% of consumers believe that macrotrends will reshape car buying in the next decade? As our needs and behaviors evolve at an unprecedented pace, it’s […]

Content Fuels Modern Car Buying Decisions

Sep 27, 2024

From navigating hundreds of model options to understanding new technology and determining what they can afford, car buyer’s journeys are more complex than ever. Three out of four shoppers are […]

The EV Surge is Coming. But When?

May 23, 2024

Electric vehicles are becoming more mainstream, but growth is hitting a speedbump. It’s been an exciting time in the industry as electric vehicle (EV) sales hit new records. For the […]

Strategies for Shifting Trends in Car Buying

Feb 7, 2024
Cox Automotive Marketing Partnership (CAMP) Marketing Team  

As we enter the new year, let’s reflect on the changes that shaped the automotive industry in 2023. Discover how the surge in new car buyer satisfaction paves the way […]

Near-Market Auto Shopper Insights to Build Your 2023 Business Strategy Around

Jan 24, 2023
CAMP 360 Marketing Team

Discover what the results from a study on today’s near-market auto shopper tells us should be at the core of your go-forward business strategy in the coming year.     […]

The Big CPO Opportunity in 2023

Oct 24, 2022
CAMP 360 Marketing Team

With elevated vehicle prices, CPO vehicles have become more attractive to buyers who don’t want to spend new car money but want the peace of mind that comes with warranty […]

Driving Demand Blog

Previous posts

More Info