Driving Demand - Blog

A 360-degree view of the OEM digital marketing landscape.

Content Fuels Modern Car Buying Decisions

Sep 27, 2024

From navigating hundreds of model options to understanding new technology and determining what they can afford, car buyer’s journeys are more complex than ever. Three out of four shoppers are […]

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Content Fuels Modern Car Buying Decisions

Sep 27, 2024

From navigating hundreds of model options to understanding new technology and determining what they can afford, car buyer’s journeys are more complex than ever. Three out of four shoppers are […]

The EV Surge is Coming. But When?

May 23, 2024

Electric vehicles are becoming more mainstream, but growth is hitting a speedbump. It’s been an exciting time in the industry as electric vehicle (EV) sales hit new records. For the […]

Strategies for Shifting Trends in Car Buying

Feb 7, 2024
Cox Automotive Marketing Partnership (CAMP) Marketing Team  

As we enter the new year, let’s reflect on the changes that shaped the automotive industry in 2023. Discover how the surge in new car buyer satisfaction paves the way […]

Near-Market Auto Shopper Insights to Build Your 2023 Business Strategy Around

Jan 24, 2023
CAMP 360 Marketing Team

Discover what the results from a study on today’s near-market auto shopper tells us should be at the core of your go-forward business strategy in the coming year.     […]

The Big CPO Opportunity in 2023

Oct 24, 2022
CAMP 360 Marketing Team

With elevated vehicle prices, CPO vehicles have become more attractive to buyers who don’t want to spend new car money but want the peace of mind that comes with warranty […]

Five Trends to Watch for in 2023

Aug 17, 2022
Carey Neilson, Cox Automotive Business Intelligence Director

The Driving Forces for Automotive Digital Marketing in 2023: Mid-Year Predictions for Navigating the Road Ahead As summer winds down and the fourth quarter of the year looms on the […]

Maximizing Content to Drive Consumer Decisions

Jun 30, 2022
Angela Drake, Cox Automotive Senior Research Manager

Many have heard the phrase “content is king” – a saying coined by Bill Gates nearly 30 years ago. At that time, it was the rise of the Internet that […]

Successfully Reaching Auto Shoppers Along the Digital Journey

May 27, 2022
The Cox Automotive Marketing Partnership team

With inventory and market disruptions continuing to tighten the in-market car shopping journey, OEMs in today’s times have additional challenges when it comes to successfully reaching auto shoppers. It’s essential […]

Taking the Guesswork Out of Your Digital Strategy

Apr 26, 2022
Angela Drake, Cox Automotive Senior Research Manager

The Cox Automotive Research and Market Intelligence team is excited to announce the latest Digital Influence Study results. I recently had the pleasure of presenting these findings during an AIADA AutoTalk webinar, […]

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