
Driving Demand Blog
A 360-degree view of the OEM digital marketing landscape.
Previous posts
Oct 27, 2021
Kevin LeSage, Cox Automotive Marketing Director
Cox Automotive conducted research1 in August to understand how the chip shortage is impacting car buyer behavior; we compared our findings to research completed in April, as chip shortage impacts were first realized. As you’re thinking about how 2022 strategy and planning, […]
Aug 31, 2021
Kenita Johnson, Cox Automotive Director of Analytics
The past six months have continued to show us that there will always be another surprising market change or challenge. As I think back on the first six months since our launch, CAMP 360 continues to help solve complex business problems to help clients reach the right customer more efficiently than ever.
May 19, 2021
By Jade Terreberry
A worldwide shortage of semiconductor microchips has created significant disruption in the automotive industry. With several OEMs slowing or temporarily stopping vehicle production, many are reconsidering marketing plans until supply normalizes. So, how do you best channel your […]
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