Chevy Malibu & Cruze Accelerator Recap 2016
January 18, 2023
Accelerator program drove a significant amount of shoppers to Chevy.com
Homepage placements accounted for 25% of the shoppers driven to Chevy.com
The rest of the campaign’s placements accounted for 75% of the clicks to Chevy.com
Mobile delivered over 79K ad activities, and the campaign overall delivered over 334k activities
Creative execution mentions:
1) New de-fogger reveal placement is highly engaging
2) New Car Tablet Experience generated large increases in shopping behavior and interactivity
3) Showroom placement allowed users to engage with new styling
4) Profile view allowed users to interact with new wheels
5) On the Homepage, shoppers were attracted to the price point