Understanding How Micro-Moments Influence Consumers

Throughout the day in hundreds of micro-moments, people count on their mobile devices for information and inspiration. These I-want-to-know, I-want-to-go, I-want-to-buy, and I-want-to-do moments are big opportunities for your brand to win people over and influence their purchases​ and preferences. Explore this collection to understand the basics of what micro-moments are, why they matter, and ​how to think about winning four critical types.