Audience Archives

Reach car enthusiasts who are buying and selling classic, exotic, and performance vehicles at https://classics.autotrader.com/.

Opportunity highlights include:

Autotrader Classics Homepage – Leaderboard, Medium Rectangle
Autotrader Classics Run of Site – Leaderboard, Medium Rectangle

The Inventory Search ad placement provides advertising exposure in the highly trafficked search path, where in-market shoppers are searching for specific makes and models.

You can now drive home DMA and model level messaging before the shopper moves into their search results with the 300×250 Search Form ad.

All National Account ad placements accept the Search Result Page Mobile App – iPhone only & Mobile Web

The 300×250 ad size (with all ad slots continuing to support the 320×50), bringing better alignment between the mobile app and mobile web experiences

Drive your model further up shopper consideration lists by featuring more relevant content to show car shoppers why they chose your model
Reaffirm shopper confidence in your brand/model

Audience includes Native IAB and non-IAB templates that serve relevant vehicle based on Consumer Insights data.

Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).

The Tout Ad is a Native IAB template serves relevant vehicle based on Consumer Insights data

The Shopping Tools Module is a native IAB template that serves relevant vehicle based on Consumer Insights data.

Efficient OEM KPIs
Incremental KBB/AT Shopping Activity
Incremental Dealer.com VDP views
Knotch Consideration Score

Featured Offers is a Native IAB template that highlights a relevant vehicle based on Consumer Insights data.

The SuperHero ad unit is an attention-getting unit that creates a “wow” factor with its persistent presence and high visibility placement on the Homepage and Car Values, Car Prices and Car Research Landing Pages. The ad unit remains in a persistent location directly below the site’s primary navigation. It appears full size on page load and remains expanded. The large canvas commands full attention while captivating and engaging the consumer with your brand message and reaffirm shopper confidence in your brand/model by leveraging the content from KBB.com Editors.