The Inventory Search ad placement provides advertising exposure in the highly trafficked search path, where in-market shoppers are searching for specific makes and models.
You can now drive home DMA and model level messaging before the shopper moves into their search results with the 300×250 Search Form ad.
All National Account ad placements accept the Search Result Page Mobile App – iPhone only & Mobile Web
- The 300×250 ad size (with all ad slots continuing to support the 320×50), bringing better alignment between the mobile app and mobile web experiences
Custom landing page created by Cox Automotive featuring content to educate and inform shoppers about your Certified Pre-Owned (CPO) program.
Merchandise elements on the page include:
- Lifestyle images leveraged in the “hero” at the top of the page and throughout the page
- CPO program details
- Site-produced CPO video
- CTAs to view CPO listings on our site
- CTAs to your CPO site
- Carousel of your CPO listings based on user’s location
- Optional link to CPO editorial on our site
CPO Learning Centers should only be included if Promoted Content is included in client’s CAMP 360 program as well, as most traffic to the page will come from Promoted Content.
“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments.
Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception for in-market shoppers.
IAB Templates: Featured Offers, Latest Offers, Headband, Shopping Tools Module, Tout, Vehicle Recommendation.
Promoted Content and Editorial includes the Certified Pre-Owned (CPO) Learning Center.
- Enhanced product page experience
- Retention exclusivity for all participating models
- CAMP partners have exclusivity of all units, blocking competitors from appearing on product pages | COX Automotive Marketing Partnership
Acquire new and qualified Cox Auto shoppers with trusted Cox Auto messaging
The Tout Ad is a Native IAB template serves relevant vehicle based on Consumer Insights data
Featured Offers is a Native IAB template that highlights a relevant vehicle based on Consumer Insights data.
Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).
Latest Offers is a Native IAB template that highlights a relevant vehicle based on Consumer Insights data.
A customizable creative with dynamic elements designed for upper funnel tactics such as branding for individual dealers or showcasing a regional sales event.