The Inventory Search ad placement provides advertising exposure in the highly trafficked search path, where in-market shoppers are searching for specific makes and models.
You can now drive home DMA and model level messaging before the shopper moves into their search results with the 300×250 Search Form ad.
All National Account ad placements accept the Search Result Page Mobile App – iPhone only & Mobile Web
- The 300×250 ad size (with all ad slots continuing to support the 320×50), bringing better alignment between the mobile app and mobile web experiences
Dominate the search form with the most prominent message on the page.
Large ad footprint offers more branding and messaging.
Standard IAB size allows you to utilize existing creative with your own tags.
Generate awareness and consideration for your brand as shoppers are nearing the transact stage with accessing listings on the search results page.
Influence and persuade shoppers as they near the endpoint in their shopping journey across Autotrader desktop and mobile devices.
The Superliner – Shopping Tools Module is a custom integrated placement prominently located above the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers. Drive awareness and consideration of brand’s top crossed shopped models while consumers are actively shopping/researching within Autotrader’s Search Results Pages and Year Make Model/Year Make Model Trim pages.
Allows advertisers to showcase multiple models within an adaptive/responsive native ad format. Internal and external click-through URLS allow users to continue shopping on Autotrader.com or drive to OEM.com for further research.
Key Performance Indicators include Click-through rates and resulting Autotrader shopping activities.
Ad Serving: First Party creative
“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments.
This is about selling Cox Auto marketing capabilities, not products. Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market.
The Tout Ad is a Native IAB template serves relevant vehicle based on Consumer Insights data
The Shopping Tools Module is a native IAB template that serves relevant vehicle based on Consumer Insights data.
Featured Offers is a Native IAB template that highlights a relevant vehicle based on Consumer Insights data.
Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).