Audience includes Native IAB and non-IAB templates that serve relevant vehicle based on Consumer Insights data.
Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).
Native IAB templates include: Featured Offers, Headband, Latest Offers, Dynamic Creative – Brand, Dynamic Creative – Shopping Tools Module, Regional Text Link, Tout, Trade-In Calculator, Vehicle Recommendation, Locked Leaderboard
The Latest Offers is a Native IAB template serves relevant vehicle based on Consumer Insights data.
More Shopping Tools Module – Custom Compare is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel.
This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions. It also features KBB.com’s Expert Rating,* among other useful data points, that are dynamic within the creative. *MSRP or Horsepower may be featured.
The intent of the template options enables advertisers to increase on-page relevancy, enhance performance, and differentiate the messaging.
Audience Extension Display creates the opportunity to reach auto shoppers throughout their digital journey to keep your brand and models top of mind.
Use Audience Extensions on
The ad specs are creative requirements for publishing onto sites by applying data intelligence.
Cox Auto audience targets include:
Cox Auto audience can also be combined with Facebook targets to include:
Demographics: Age, gender and spoken language
Location: Where the user lives or current location
Connections: Users who like certain pages and their friends
Behaviors: Find customers based on the things they do on and offline
Interests: Choose from hundreds of categories like movies, sports and shopping
The following sizes apply:
Access to qualified in-market shopper behaviors to target your audience and leverage KBB.com data intelligence based on shopper behaviors
People who begin their search for a new car visit KBB.com first to value their trade-in before beginning their search; OEMs will be able to leverage our data segments to reach those shoppers anywhere – expand reach of in-market audiences beyond KBB.com
HIGHLIGHTS
OVERVIEW
Acquire new and qualified Cox Auto shoppers with trusted Cox Auto messaging
PRODUCT ELEMENTS
Exclusive Retention Onsite
“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments.
This is about selling Cox Auto marketing capabilities, not products. Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market.
Audience Onsite Cox Automotive Consumer Insights Platform
The Tout Ad is a Native IAB template serves relevant vehicle based on Consumer Insights data