Audience includes Native IAB and non-IAB templates that serve relevant vehicle based on Consumer Insights data.
Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).
Real-time buying signals
Unique audience
Actionable segments
2022 Ad Solutions portfolio comprises of Audience capabilities.
Personalized Shopper Profiles delivers highly relevant messaging to the right shopper at the right time utilizing our proprietary audience targeting solution. Reach specific shoppers who are Considering or Equally Considering your brand or even users who are Disregarding or Deflecting against your brand or your competitive brands. In addition, reach users who have not yet considering a vehicle and are early in their shopping process with the Undecided profile.
Opportunity Highlights:
Influence shoppers actively in the decision-making process in real-time
Leverage dynamic creative or create specific ad campaigns
Reach specific shoppers who are:
Considering
Disregarding
Equally considering
Deflecting
Undecided
Advanced TV (ATV) provides advertisers an opportunity to utilize Cox Automotive’s data to target consumers on OTT/CTV and/or Addressable TV and minimize wastage in marketing spend on ATV. We use actual in-market signals from highly engaged consumers on the largest endemic properties to deliver unique, actionable audience segments; hence increasing efficiencies and return on advertising spend. The data we provide and how we provide varies based on how the video content is consumed.
OTT/CTV: Offered as a managed service where Cox Automotive’s team programmatically purchases video ads by targeting consumers using Cox Automotive’s in-market audience.
Addressable TV: Make available CAI Audiences to MVPDs to power campaigns for clients. MVPDs are multichannel video programming distributors – services that provide multiple television channels – such as cable or satellite television services.
Custom landing page created by Cox Automotive featuring content to educate and inform shoppers about your Certified Pre-Owned (CPO) program.
Merchandise elements on the page include:
Lifestyle images leveraged in the “hero” at the top of the page and throughout the page
CPO program details
Site-produced CPO video
CTAs to view CPO listings on our site
CTAs to your CPO site
Carousel of your CPO listings based on user’s location
Optional link to CPO editorial on our site
CPO Learning Centers should only be included if Promoted Content is included in client’s CAMP 360 program as well, as most traffic to the page will come from Promoted Content.
“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments.
This is about selling Cox Auto marketing capabilities, not products. Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market.
Promoted Content and Editorial includes the Certified Pre-Owned (CPO) Learning Center.
HIGHLIGHTS
Enhanced product page experience
Retention exclusivity for all participating models
CAMP partners have exclusivity of all units, blocking competitors from appearing on product pages | COX Automotive Marketing Partnership
OVERVIEW
Acquire new and qualified Cox Auto shoppers with trusted Cox Auto messaging
The Tout Ad is a Native IAB template serves relevant vehicle based on Consumer Insights data
Featured Offers is a Native IAB template that highlights a relevant vehicle based on Consumer Insights data.
Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).