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More Shopping Tools Module – Custom Compare is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel.
This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions. It also features KBB.com’s Expert Rating,* among other useful data points, that are dynamic within the creative. *MSRP or Horsepower may be featured.

The intent of the template options enables advertisers to increase on-page relevancy, enhance performance, and differentiate the messaging.

The Latest Offers is a Native IAB template serves relevant vehicle based on Consumer Insights data.

Access to qualified in-market shopper behaviors to target your audience and leverage KBB.com data intelligence based on shopper behaviors

People who begin their search for a new car visit KBB.com first to value their trade-in before beginning their search; OEMs will be able to leverage our data segments to reach those shoppers anywhere – expand reach of in-market audiences beyond KBB.com

“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments. ​

This is about selling Cox Auto marketing capabilities, not products.​ Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market. 

Third Party serve or option to use a CAMP Template: Shopping Tools, Featured Deals, Schedule a Test Drive, Dynamic Incentives

Listings inclusions in addition to Listings Desktop Locked Leaderboard: Listings Mobile 320×50, 300×600 / 160×600 / 300×250 (collapses on mobile) & Desktop Superliner (728×200), or Mobile 300×250 in-line.

Campaigns that focus on audience driven inventory on site. Fixed rate with non-guaranteed inventory.

Audience Preferred Deals:

Audience PDs available:

Segments:

Search Path (60/30 day):

Loyalists:

Defectors:

 

The 728×90 Leaderboard is part of the IAB standard banner sizes. This ad size works extremely well across site networks and is a popular ad that commands high-visibility on desktops/tablets.

This ad unit is commonly placed above the fold. It is generally a strong performing ad size.

Many KBB ad programs include the Leaderboard.

Simplified Native serves to relevant audiences based on Consumer Insights data when ad server shows relevant CAMP client is available. When CAMP client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).

CAMP = Cox Automotive Marketing Partnership

The Medium Rectangle or MREC is an IAB standard ad unit. The dimensions are 300 pixels wide by 250 pixels tall. The 300×250 is available to run on mobile as either a 300×250 or 300×50.

This ad unit is commonly placed above the fold. It is often used as part of a multi-size ad slot with a 300×600 ad unit. It is generally a strong performing ad size.

Many KBB ad programs include the Adaptive Responsive MREC.

Upgrade Options for Medium Rectangle Templates –

T1/National Retention Medium Rectangle — Lifestyle:

The Tier 1 Retention MREC is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel.

This particular ad unit features a powerful combination of lifestyle imagery and research tools.  This potent tandem creates a favorable perception of your brand by influencing emotion through photography while maximizing opportunity to drive shopping actions.

T1/National Retention MREC — Research Tools:

The Tier 1 Retention MREC is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel.

This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions.

T2/Regional Retention MREC — Featured Deal Incentives:

The Tier 2 Retention MREC is designed to not only capture shoppers who are ready-to-buy, but it also builds credibility and trust with its native look and feel.

This particular ad unit features a combination of imagery and strong messaging.  This tandem powerhouse creates a favorable perception of your brand through photography while maximizing opportunity to drive shopping actions with its bold “Featured Deal” messaging.

The Tier 2 Retention MREC is the perfect ad product to build quick awareness among the right shoppers in the right context for your model incentives.

T2/Regional Retention MREC — Incentitives:

The Tier 2 Retention MREC is designed to not only capture shoppers who are ready-to-buy, but it also builds credibility and trust with its native look and feel.

This ad unit is striking in its appearance.  Its all-type design creates an “impossible-to-ignore” dynamic that ensures visibility.  This approach injects your model into the forefront of consideration with superior incentives.

The Tier 2 Retention MREC is the perfect ad product to build quick awareness among the right shoppers in the right context for your model incentives.

Campaigns that are not guaranteed and provide buyers access to COX Automotive inventory

Standard Private Auction: