Programmatic Benefits include
- Leverage automation to execute the media buying process in real time
- COX Automotive has integrations with multiple ad tech partners
- Clients have flexibility to select from multiple programmatic strategies
Non-guaranteed inventory. On demand inventory/buying. Campaign management/trafficking supported on buy-side.
Leverage multiple tech integrations including: Google AdX, Pubmatic, Amazon, etc.
Pricing: CPM Floors
Programmatic and Audience Targeting are advertising options available to our Local Reseller/Tier 3 clients.
Programmatic provides the opportunity to scale connections with audiences, message cross-platform, purchase inventory in real-time, and offers easy access to campaign performance measurement. https://b2b.kbb.com/oem/ad-solution/programmatic/
Users visit KBB.com and are categorized into audience segments based on their interests, which are determined by their previous KBB.com content consumption/interactions.
These users are recognized by anonymous cookies and targeted with relevant ads to their interests when we find them on KBB.com pages or sites with available ad impressions.
Advertisers purchase the ad impressions segmented by behavior (not the data).
Audience Targeting is available in IAB universal ad sizes at this time.
Impressions are non-guaranteed, subject to price competition