Personalized Shopper Profiles delivers highly relevant messaging to the right shopper at the right time utilizing our proprietary audience targeting solution. Reach specific shoppers who are Considering or Equally Considering your brand or even users who are Disregarding or Deflecting against your brand or your competitive brands. In addition, reach users who have not yet considering a vehicle and are early in their shopping process with the Undecided profile.
Opportunity Highlights:
- Influence shoppers actively in the decision-making process in real-time
- Leverage dynamic creative or create specific ad campaigns
- Reach specific shoppers who are:
- Considering
- Disregarding
- Equally considering
- Deflecting
- Undecided
Advanced TV (ATV) provides advertisers an opportunity to utilize Cox Automotive’s data to target consumers on OTT/CTV and/or Addressable TV and minimize wastage in marketing spend on ATV. We use actual in-market signals from highly engaged consumers on the largest endemic properties to deliver unique, actionable audience segments; hence increasing efficiencies and return on advertising spend. The data we provide and how we provide varies based on how the video content is consumed.
OTT/CTV: Offered as a managed service where Cox Automotive’s team programmatically purchases video ads by targeting consumers using Cox Automotive’s in-market audience.
Addressable TV: Make available CAI Audiences to MVPDs to power campaigns for clients. MVPDs are multichannel video programming distributors – services that provide multiple television channels – such as cable or satellite television services.
The SuperHero ad unit is an attention-getting unit that creates a “wow” factor with its persistent presence and high visibility placement on the Homepage and Car Values, Car Prices and Car Research Landing Pages. The ad unit remains in a persistent location directly below the site’s primary navigation. It appears full size on page load and remains expanded. The large canvas commands full attention while captivating and engaging the consumer with your brand message and reaffirm shopper confidence in your brand/model by leveraging the content from KBB.com Editors.
The SuperHero ad unit is an attention-getting unit that creates a “wow” factor with its persistent presence and high visibility placement on the Homepage and Car Values, Car Prices and Car Research Landing Pages. The ad unit remains in a persistent location directly below the site’s primary navigation. It appears full size on page load and remains expanded. The large canvas commands full attention while captivating and engaging the consumer with your brand message. Generate awareness among shoppers while leveraging video assets to create a deeper experience on KBB.com that invites users to enjoy your rich content or quickly get additional information.